It is now possible to integrate Twilio into Reportei and thus track your communications data directly in your reports and dashboards
The Twilio is a communication platform used by companies to build and manage different types of interactions with their customers. Among the main supported channels are SMS, WhatsApp, calls, and email, in addition to other solutions focused on communication and relationship.
Therefore, it is a widely used tool as infrastructure for products and operations that send large volumes of messages or need to track communications made with their users.
The integration is available for users starting from the Premium Plan in Reportei.
What is possible to track
By integrating Twilio, you can bring metrics and visualizations to Reportei such as
- Total messages
- Sent messages
- Received messages
- Total spend
- Delivered messages
- Undelivered messages
- Delivery rate
- Failure rate
- Total calls
- Answer rate
- Call minutes
- Average call duration
- Messages over time chart
- Messages by channel chart
- Spend over time chart
- Sent messages by status table
- Calls by status table
- Spend by product table
This way, it becomes much easier to track the volume and cost of your communications along with other marketing channels.
How to connect Twilio to Reportei
Access the desired project in Reportei and locate Twilio
To connect Twilio to Reportei, you need the Account SID and the Auth Token from your Twilio account, both available in the Twilio Console.
- Enter the Twilio Console.
- In the sidebar, open Builder tools > API Key & creds > API Keys & auth tokens.
- Select the Auth tokens tab and in Live credentials copy the Account SID and reveal the Primary auth token..
- In Reportei, paste the two values into the integration field and choose the account you want to use in the report.
🔗 See the Twilio authentication documentation
Important
- Currently, the integration with Twilio is in Alpha.
- If your account has subaccounts, connect with the credentials of the main account and choose which account will be used in the report; a subaccount is not accessible with an API Key.
- Reportei only reads the data. As Twilio keeps message and call records for 13 months, reports from older periods show volume and cost but do not provide delivery details.
- Twilio does not release usage and cost data in Trial accounts That is, it is possible to connect a Trial account normally, but the volume and cost metrics only start to bring data after the account upgrade.