An Instagram business account is a professional account with access to tools such as Insights and business contact options. Use this guide when you are changing an existing personal profile for business use.
- Open your Instagram profile and tap the menu
. - Open the account settings and find the account-type or professional-tools section. The exact label can vary by app version.
- Select the option to switch to a professional account, then choose Business when prompted.
- Select the category that describes your business and review the profile and contact details you want to display.
- Complete the setup prompts. If you need a Facebook Page for the features or connection method you use, link the correct Page through the available Page connection settings.
A professional account must be public. Review the visibility implications before changing a personal profile.
Linking a Facebook Page and changing the Instagram account type are separate parts of setup. A linked Page is required for Reportei’s Facebook-based Instagram connection; Reportei also offers a direct Instagram connection with different metric availability. If linking a Page, use an authorized Facebook account with the required access to that Page.
If your account is already professional but Reportei cannot connect it, do not automatically switch it back to personal and reconvert it. That can affect Insights history. Check the Instagram connection troubleshooting guide or contact support first.