Canonical Tag: how to improve the positioning of your pages with this practice

For those who work with SEO strategies, it is essential always to be aware of the mechanisms that help in the good ranking of a website on Google. One of the most important, for example, is the Canonical Tag. 

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Google My Business: 5 Tips to optimize your company profile

ou can see that while the first situation is perfect for the current consumer profile, the second can keep potential customers away who want to purchase a product or service.
For this reason, we have prepared this article to present the main benefits of Google My Business and assist you with five optimization tips for your page.

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Local SEO: learn how to attract more customers in your region

Companies’ positioning through local SEO (Search Engine Optimization) strategies has become an increasingly common practice for those who want to stand out on Google at the regional level.

For those who have an organic presence strong on the internet and know how to use geolocation (Google Maps) to their advantage, this means having greater chances of attracting customers to a physical store, clinic, restaurant, office, among other places.

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How to use Instagram’s Algorithm to your advantage: and why it is excellent for Marketing

How does Instagram Algorithm work? In this post, we will delve into details already disclosed and others that make sense. We’ll go through the factors that could influence the ranking of your content in your followers’ feed and explain why the Instagram algorithm is great for marketers.

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Instagram Stories reports

Instagram Stories retention: what does it mean?

Essential to understanding audience engagement with your content, the Instagram Stories retention metric sometimes raises some questions about its role and is calculated in Reportei.

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Computador onde são analisadas as métricas do Google Analytics

Google Analytics Sessions, Users, and Views: what are the Differences?

Find out what the metrics sessions, users, and views mean in the Analytics report

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Low-performance reports: how do you present them to the client?

Presenting a low-performing digital marketing report is thankless but necessary.

Opening Reportei in the first week of the month and seeing low-performance reports It is a little frustrating, and we know that. Even though you control everything and know exactly why that negative result is there, you always overcome that fear about how to communicate it to the customer.

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Instagram guides: discover a new feature created for quarantine

Instagram Guides make it easy to curate content and are now available for selected accounts

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Search Console report: 3 tips to improve your position on Google

The Search Console report, which arrived at Reportei in early 2020, is an essential tool for evaluating the performance of your site on Google.

In addition to helping to understand better your presence in the search engine’s organic results, this functionality also offers input to generate optimizations and make your content more attractive.

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How to manage Work From Home (WFH) in marketing agencies

Managing WFO in marketing agencies is not an easy task, but it has become an essential method of work since social distancing was chosen as the primary preventive measure against Covid-19.

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