SEM x SEO: what are the differences between these two strategies

In digital marketing, it is very common to ask ourselves what is the ideal strategy to achieve better results engine rankings and get to the SEM x SEO clash.

The difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is very simple, but it can cause some misconceptions, especially for anyone who is just starting to invest or work in the field.

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YouTube Channel Analytics: 3 Key Metrics

YouTube Analytics in a easy way: metrics that metters
When reviewing a YouTube report, there are some metrics that are critical to understanding if your channel is on the right track. Surprisingly the most important one is not the number of video views or channel subscribers.

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Social Media Reports in 3 seconds?

When we created Reportei the main problem that we were trying to solve was: how to speed up the creation of social media reports?

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Reportei recommends: 5 movies that every Social Media should watch

Quer ver bons filmes e, ao mesmo tempo, se inspirar profissionalmente? Então, confira a nossa lista com recomendações de filmes que, certamente, vão te ajudar a ser um profissional melhor.

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4 Good SEO practices that we tested and worked for Reportei

We have discovered, through tests and experiments, that some simple, everyday actions make all the difference for the improvement of our results.In this article, we will share four good SEO practices that we have implemented on our website and have worked very well on Reportei.

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Know the 5 main challenges to Agencies in Digital Marketing

Knowing the main challenges in Digital Marketing agencies is a good step to who aims to grow in this area that gained great popularity throughout the job market.

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What is and How to Create a marketing Persona

A good digital marketing strategy is based on the audience you want to reach: those who advertise in an untargeted way are losing money where there is no interest and at the same time failing to reach who has everything to become a customer.

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5 Moments: The Routine of a Social Media Analyst

The usage of social media is growing more and more. As a result, the need to organize the routine of a social media (a multifaceted professional that brings together a range of knowledge and work tools) also grows.

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Why advertise on social media

If you produce content for a website or a blog you may have already encountered the following situation: you think of an interesting agenda, try to write a full text, do keyboard research, optimize content for SEO, everything perfect, the way it should be.

Later you analyze the metrics of your post and see that its reach is much lower than you expected. That is, few people have found and read that carefully made content. It’s frustrating, isn’t it?

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7 SEO Tools for Agencies: Free and Paid

Mainly by helping to define effective strategies and improve results more quickly, SEO tools have become an extremely important information base for agencies developing site optimization and content production projects.

After all, without acquiring data and suggestions for improvements that many of them offer, it’s harder to get out of the dark and find the right answers to the needs of your customers.

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