AB Testing what is it and when to use it

A/B Testing: what is it and when to use it

Here’s how A/B testing can improve your results on different channels

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Google Trends

Google Trends: 3 reasons to include this tool in your strategy

Check out this free tool where you can see trends based on specific keywords.

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girl making Reportei Dashboard

Reportei Dashboard: here is how to create customized templates and take complete control of your reports

Reportei has a new feature to help make your analyses more productive. Now, you can create a dashboard for your project and generate and compare data much faster.

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Linking a Business Instagram account: why do I need a Facebook page?

We’ve written this post to explain the importance of adding a commercial profile to a Facebook page. Below is a step-by-step designed to help you through the linking process. Check it out!

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Instagram and Facebook connection

Troubleshooting issues with your Facebook and Instagram connection? Here are 4 possible solutions

Our support team often hears from clients who are having trouble connecting an account to Reportei. Many of these reports are about issues regarding Instagram and Facebook integration.

There are several factors related to these two social media platforms that may be causing errors. Because of this, we can’t always predict, monitor, or have complete control over an issue.

In any case, you must link the accounts to generate reports with Reportei. So, we’re here to offer any support our clients might need to recover that connection as efficiently as possible.

With this in mind, we’ve done lots of research, looking for references among international tools with which people have reported the same issues. We’ve reached several conclusions about the most frequent causes and identified four possible steps to help you out if you’re experiencing any of these problems as well. Ready?

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Canonical Tag: how to improve the positioning of your pages with this practice

For those who work with SEO strategies, it is essential always to be aware of the mechanisms that help in the good ranking of a website on Google. One of the most important, for example, is the Canonical Tag. 

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Google My Business: 5 Tips to optimize your company profile

ou can see that while the first situation is perfect for the current consumer profile, the second can keep potential customers away who want to purchase a product or service.
For this reason, we have prepared this article to present the main benefits of Google My Business and assist you with five optimization tips for your page.

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Local SEO: learn how to attract more customers in your region

Companies’ positioning through local SEO (Search Engine Optimization) strategies has become an increasingly common practice for those who want to stand out on Google at the regional level.

For those who have an organic presence strong on the internet and know how to use geolocation (Google Maps) to their advantage, this means having greater chances of attracting customers to a physical store, clinic, restaurant, office, among other places.

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How to use Instagram’s Algorithm to your advantage: and why it is excellent for Marketing

How does Instagram Algorithm work? In this post, we will delve into details already disclosed and others that make sense. We’ll go through the factors that could influence the ranking of your content in your followers’ feed and explain why the Instagram algorithm is great for marketers.

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Retention of Instagram Stories

Instagram Stories retention: what does it mean?

Essential to understanding audience engagement with your content, the Instagram Stories retention metric sometimes raises some questions about its role and is calculated in Reportei.

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