Reportei's Integration with HubSpot

The integration with HubSpot in Reportei allows you to visualize your HubSpot account data in Reportei reports, allowing you to gather information about social media, paid campaigns, CRM, and email marketing in a single report. We have two options to integrate Reportei with your HubSpot account: HubSpot Marketing integration and HubSpot CRM integration.

For both integrations, you will need:

  • An active HubSpot account.
  • Superadmin permission.

Here is a summary of what we explained in this article:

  1. How to integrate your HubSpot account in Reportei?
    1. Integration in Reportei
    2. Connect your HubSpot account
    3. Generate reports
  2. What metrics can I find in the reports?
  3. Removing Reportei from HubSpot

How to integrate your HubSpot account in Reportei?

1. Go to the Integrations of the project.

In the My projects overview, you can use the shortcut to access the Integrations of the project you want to integrate the accounts with.

Alternatively, to integrate your HubSpot account, access the project you wish to integrate and simply go to Manage Integrations.

2. Connect your HubSpot account
  • On the Integrations page, locate the option for HubSpot Marketing or HubSpot CRM and then follow the steps to connect each account.You will see it like this: 
  • When you click on integrate, both HubSpot Marketing and CRM, you will need to enter a name for the integration. This name will appear to identify that account in the report.

  • After entering a name, you will be redirected to a page where you should select the account you want to connect to Reportei for that project.

  • By selecting the account, the last step is to allow Reportei access so that the account can be connected, and then you can generate reports and dashboards.
3. Generate reports

With the account integrated into the project, you are ready to generate comprehensive reports in Reportei with data from your HubSpot Marketing and HubSpot CRM accounts.

When generating a report with HubSpot CRM, you will have the option to select whether the view will be for the entire account or choose specific pipelines.

If you click on “select pipelines,” you will be able to check and save which Pipelines you want to analyze in more detail in that report/dashboard.

What metrics can I find in the reports?

In HubSpot Marketing reports, you will find the following metrics:

  • Website sessions
  • New website contacts
  • Customer conversion rate
  • New sessions %
  • Contact conversion rate
  • Page/Session Views
  • Average session duration
  • Landing page views
  • Total submissions
  • New contacts
  • CTA views
  • Entrances
  • Exits
  • Landing pages bounce rate
  • Average page view time
  • Sessions over time
  • Customers over time
  • Views by device
  • Contact Type
  • Origin of sessions
  • UTM parameters
  • Top pages
  • Summary of forms
  • Featured Emails

In HubSpot CRM reports, you will find the following metrics:

  • Closed deals
  • Deals closing rate
  • Deals funnel
  • Deals loss rate
  • Deals over time
  • Deals revenue by source
  • Summary of activities
  • Total deals closed against target
  • Total revenue
  • Activities per representative
  • Assigned contacts
  • Average call duration
  • Average total value of closed deals
  • Closed and lost deals
  • Completed calls
  • Completed tasks
  • Created contacts
  • Deals closed by owner
  • Emails sent
  • Lost deals
  • New created deals
  • Pipelines
  • Reason for lost deals
  • Unstarted Tasks

Removing Reportei from HubSpot

Follow the steps below to disconnect Reportei from your HubSpot account.

  1. In HubSpot, go to Connected apps.
  2. Click Actions on the Reportei integration and click Uninstall.
  3. In the dialog box, type uninstall in the text field and click Uninstall.
  4. In Reportei, go to the Integrations page of the project and click to Remove HubSpot integration.



If you have any questions, please contact our support team!

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