Data Reports in Reportei

Regarding data, we can assure that all the information displayed in our reports, dashboards, and other features of Reportei come directly from social networks and other channels we are integrated with (via API). However, it’s important to emphasize that some of these networks have certain restrictions and limitations in data sharing. Therefore, in some cases, we had to present the data in a way that might not be identical to how the social network itself displays it.

Below, we will explain some examples of this:

Data History

Most of the networks/channels we integrate with guarantee data for up to 2 years. However, there are exceptions:

  • Instagram:
    Instagram does not send historical data of Followers and Stories. Therefore, data will only be available from dates after the integration with Reportei.

    If you have just integrated your account, your data monitoring starts from this moment. But don’t worry! In future reports, they will come complete =)

    Remember, there will only be history from this integration date. That is, it will not be possible to analyze retroactive data in metrics related to Followers and Stories.

    This limitation implies that, for these data to be monitored, you need to keep the account always active in Reportei.

    ATTENTION: if the account is reverted to personal and converted back to a business account, Instagram no longer guarantees any history of Insights.

  • LinkedIn:

    Unlike most networks, LinkedIn only guarantees history for up to 1 year! So, if you generate a report analyzing or comparing periods longer than 1 year from the report generation date, LinkedIn may no longer have this history, and therefore, may not return the data.

  • Pinterest and Pinterest Ads:

    Currently, the Pinterest API does not guarantee data for periods longer than 90 days (considering the current date when you generate the report/update the dashboard).

  • RD Station Marketing:

    RD Station Marketing has two data sources for us to pass on the data: Webhooks and API.
    • Webhooks: through this source, RD does not pass some data history of conversions and opportunities. Therefore, Reportei only starts capturing information after integration.

      If you have just integrated your account, your data monitoring starts from this moment. But don’t worry, because in future reports, they will come complete =)

      Remember, there will only be history from this integration date. That is, it will not be possible to analyze retroactive data.
    • RD Station Marketing API: RD only provides retroactive data of email marketing, landing pages, forms, and popups for periods longer than 45 days for RD Station Advanced accounts (formerly Enterprise). If your plan is RD Station PRO, you will only be able to see data up to 45 days.

      Learn more about some of the current limitations here.

And in the case of YouTube, Google My Business, and Google Search Console, we cannot have data from the last 3 days (relative to the current day), because these channels take a few days to consolidate the data and make this clear in the documentation.

Data Limitations

An important point to remember: the data from a report or dashboard will always be a snapshot of that exact moment when it was generated/updated – that is, they are exactly the data returned by each network at that exact moment of generation.

There are some cases where there are known limitations in the APIs of the networks, and in some cases, it was necessary to make a decision on displaying the information. We will explain better below:

  • Facebook and Instagram: Unique and Total Reach

At Reportei, we show the sum of the daily unique reach. Unfortunately, Facebook and Instagram do not pass through the API the unique reach of a selected period, only day by day, 7 days, or 28 days.

Therefore, we opted to show the sum of the daily unique reach. So, the fact of adding up the daily unique reach may result in the same person being reached on different days and being counted multiple times.

We explain this better in this article.

  • Instagram and LinkedIn: Organic Data

Both LinkedIn and Instagram only pass on organic data.

In the case of Instagram, the only exceptions are the metrics Total Reach and Total Impressions, which it passes considering organic+paid, but the other metrics are organic.

It is possible to generate reports on the paid part, about Facebook and Instagram campaigns generated by the Ads Manager, or about LinkedIn, created in the Manager. For this, your client needs to have the integration of Meta Ads or LinkedIn Ads. =)

  • Instagram: New Metrics on Posts Do Not Return on All Formats

Recently, Instagram released more metrics on posts, among them Sharing and Started Following, but the API does not return these data for all post formats, and therefore, we cannot show or consider these results in types: Carousel and videos (former IGTV).

We continue to monitor API updates to pass on data for all formats as soon as they allow it.

  • RD MKT: Differences in Some Data

As previously explained in this article, RD data has some limitations, and some metrics passed via Webhooks do not have history and are considered the total. So this causes them to really not coincide with the data that appears in the RD funnel. This happens because in RD Station itself, the data refers to unique conversions, and via Webhooks, they pass the total conversions. Therefore, the data in this part of the report tends to appear larger than those in RD Station itself.

Unfortunately, RD only passes total data via Webhooks to date, and the API is still limited and has data on lead conversions. Therefore, we cannot add unique conversions to the report, as they appear there. We are always in talks with them, and as soon as they update the way of sending this data, we will also improve the visualization in the reports. =)

See the details here.

Data on Posts

The data on Posts are data that, in the documentation of the networks, is usually considered as “Lifetime” data. This name means that they are considered the total data from the time that post was made until the date of generating a report or even viewing on the network’s own interface.

What does this impact?

An example: if you analyze the posts of a report generated on September 5th, analyzing August and comparing with July, and compare with a report generated on August 5th analyzing July and comparing with June, the values of the posts that occurred in July will likely be higher in the September report than in the previous one, generated in August.

This happens because the network returns the total (lifetime) data of the posts, so since the posts were made in July until September, they were more exposed in the feed and may have reached more people, which changes the results. And the report generated in August was a snapshot of the results of those posts, and in September another snapshot. =)

So, as this data is Lifetime (total), the information of the posts will always show what they achieved in results up to the moment of generating the report.

Just as, if you access an Instagram account now and see a post made back in August, there’s no way to know how many likes it had only in August, it shows everything up to the day you are viewing.

If you have any questions about any issue, please contact our support team via chat.

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