API stands for Application Programming Interface. APIs connect systems, software, and applications, making them central to many software integrations.
They let different systems exchange data, often to automate manual processes or enable new features.
Reportei uses platform APIs (Facebook, Google, and others) to retrieve data and include it in reports. API integration is the recommended secure approach. We follow each platform’s official documentation to support reliable and secure reporting.
If you have questions, contact our Support team! =)