What is Facebook attribution?
According to Facebook, Attribution is “a tool to measure and understand the repercussion of ads across multiple publishers, channels and devices. Your audience will likely see your marketing across multiple platforms. With Facebook Attribution, you can better understand the true value of your ads and determine where your campaigns are most effective.” For more details, visit this Facebook article.
How to check the Attribution settings in Reportei
In the Reportei report you can select the attribution options for the metrics, graphs or tables of Facebook Ads. To do this, just click on the “Edit” option that appears when hovering over any of the report’s items: