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What are vanity metrics? Know what they represent for your strategy and how to use them to generate value for your customer.
Picture of Marianna Leão

Marianna Leão

What are vanity metrics? Know what they represent for your strategy and how to use them to generate value for your customer.
Although it has gone through quite a few changes, Instagram is still very relevant and strategic for raising brand awareness among your followers, driving them to engage with you, and, consequently, begin promoting your product or service. But what do you do when you notice that you’ve begun losing your Instagram followers quickly?
Switching to a business profile will give you access to metrics for your account. You can also add buttons to your profile for several actions to make it easier for your clients to contact you. You’ll also be allowed to run ads on your account!
Presenting underperforming digital marketing reports is an unpleasant yet necessary task.
The daily routine of a Social Media manager includes constantly searching for tools to for optimizing his or her work and keeping up to date with the latest trends of the business world.
Check out these five tips for creating and saving a customized report on Reportei.
Google has focused even more of its efforts on the analytics tool, and they’ve been putting together a new version since 2019 - Google Analytics 4.
Here’s how A/B testing can improve your results on different channels
Check out this free tool where you can see trends based on specific keywords.