Reportei's Blog

Find the best articles on productivity and data intelligence for digital marketing professionals.
Search
Picture of Lívia França

Lívia França

Lívia França is a marketing analyst at Reportei. She holds a degree in Marketing and a postgraduate degree in Digital Marketing and E-commerce, and works on campaign planning and execution, content creation, and relationship initiatives with clients and partners.
Learn what Return on Investment truly entails and how this metric holds the key to unraveling the success of your campaigns.
Check out these top tips for using social media as a source of traffic to your website.
Learn all about Google Search Console and check out a few game-changing tips to improve your site's organic results
Check out our complete guide on digital marketing KPIs, and learn how to define the perfect KPIs for your project and extract game-changing insights from your data.
Check out the complete guide to Google Analytics 4 and how website and app analyses are now structured.
Here’s How Google Analytics tracks direct traffic and how to analyze this metric in your reports
Not sure whether to invest in paid traffic or organic traffic? Understand the unique advantages of each approach and consider key factors to define the best strategy for your business
Learn how to supercharge your B2B lead generation efforts with this comprehensive LinkedIn Ads guide!
Check out the comparison we've prepared for you: TikTok vs. Instagram - features, audience, and engagement