What is and How to Create a marketing Persona

A good digital marketing strategy is based on the audience you want to reach: those who advertise in an untargeted way are losing money where there is no interest and at the same time failing to reach who has everything to become a customer.

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The importance of goals in your Digital Marketing Plan

Do you, a freelance or professional in the field, have ever stopped to think that digital marketing is a process? By following the steps of this methodology it is also possible to achieve various goals, according to what you most need for a particular marketing plan.We can define as “process” a sequential set of actions for a common purpose. A football player, for example, goes through a set of activities and training to improve performance in the field. (Calm down, I’ll explain where we want to go!)

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Reach vs Impressions: Do you know the difference between these metrics?

As we have said in other posts here on Reportei’s blog, metrics are very important measurement systems for measuring and evaluating the performance of your social media strategies. However, with so many social networks that, in turn, count on several metrics, it is normal to be confused by some important terms when analyzing the data present in social media reports.

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6 Steps to Create your Blog’s Editorial Calendar today

If you have been following the Reportei’s blog, you should have seen our latest posts, where we talked about the importance of defining a Digital Marketing Plan and also the personas in your strategy.

After these two initial ― and crucial ― steps, you can already manage the next steps in your marketing plan. Creating a blog is one of the first steps taken in many successful strategies. Do you know why?

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