Google Analytics 4

You shouldn’t use Google Analytics 4 (for now)

Google has focused even more of its efforts on the analytics tool, and they’ve been putting together a new version since 2019 – Google Analytics 4.

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Google Trends

Google Trends: 3 reasons to include this tool in your strategy

Check out this free tool where you can see trends based on specific keywords.

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Canonical Tag: how to improve the positioning of your pages with this practice

For those who work with SEO strategies, it is essential always to be aware of the mechanisms that help in the good ranking of a website on Google. One of the most important, for example, is the Canonical Tag. 

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Google My Business: 5 Tips to optimize your company profile

ou can see that while the first situation is perfect for the current consumer profile, the second can keep potential customers away who want to purchase a product or service.
For this reason, we have prepared this article to present the main benefits of Google My Business and assist you with five optimization tips for your page.

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Local SEO: learn how to attract more customers in your region

Companies’ positioning through local SEO (Search Engine Optimization) strategies has become an increasingly common practice for those who want to stand out on Google at the regional level.

For those who have an organic presence strong on the internet and know how to use geolocation (Google Maps) to their advantage, this means having greater chances of attracting customers to a physical store, clinic, restaurant, office, among other places.

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Computador onde são analisadas as métricas do Google Analytics

Google Analytics Sessions, Users, and Views: what are the Differences?

Find out what the metrics sessions, users, and views mean in the Analytics report

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Search Console report: 3 tips to improve your position on Google

The Search Console report, which arrived at Reportei in early 2020, is an essential tool for evaluating the performance of your site on Google.

In addition to helping to understand better your presence in the search engine’s organic results, this functionality also offers input to generate optimizations and make your content more attractive.

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Google My Business report: check out the new feature from Reportei

Yes, Reportei does not stop launching incredible new features! We’ve already talked about the Search Console report here, and now is the time to show you everything you need to know about the brand new Google My Business report.

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Google Search Console report: 4 metrics to analyze in Reportei

Now, Reportei has another incredible feature to assist in the performance and optimization analyzes of your website or your client: the Google Search Console report.

This tool, which has become increasingly essential for the work of a digital marketer, offers critical information about a website’s traffic, its performance in Google searches, and how users reach it.

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Google Analytics Referral Spam: What is it and how to remove it

Recently, while trying to help a Reportei customer with issues with their report data, we came across an issue previously unknown to our team: Google Analytics Referral Spam. Our customer’s question was related to a suspicious traffic source that appeared in their report, pointing out that something could be wrong with their analysis.

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