Discover the main ways to monetize Instagram and see how to activate features to make money with the social network
Whether you’re an entrepreneurial digital influencer or someone who wants to leverage the social network’s potential to generate extra income, there are several ways to monetize Instagram.
After all, this platform is now one of the most important media in the world and thanks to its high engagement, it has become increasingly attractive for those seeking business opportunities.
Therefore, we’ve prepared this article to explore why it’s worthwhile to seek ways to make money on Instagram and how to do so. Follow along.
Why monetize Instagram
Currently, Instagram is one of the most popular social networks with over a billion active users worldwide.
Moreover, it’s this wide audience and user-friendly format for quick content consumption that makes it the ideal environment for brands that want to promote their products and services
Similarly, content creators can stand out more easily, either through organic reach or with paid strategies.
In other words, the social network is famous for providing benefits to those who want to monetize their own profile. Some of them are:
- High engagement compared to other networks, Instagram has a high interaction rate. The higher your audience’s engagement, the greater the chances of converting followers into clients.
- Visibility opportunities the platform is constantly evolving, offering features such as reels lives stories and much more. This opens up space for creativity and various forms of monetization.
- Direct connection with the audience unlike platforms that function more as a content repository, on Instagram you can interact directly and immediately. This allows you to increase loyalty and sales probability.
- Integrated business tools finally, the social network offers several features for those who want to start a business, such as the Store, which allows you to display and sell products directly on the platform.
These are just a few reasons why it’s worth investing time and effort to monetize Instagram.
Therefore, if you want to take this step, it’s worth checking out some of the main ways to make money with your profile below.
Main ways to monetize on Instagram
The good news is that Instagram monetizes creators and entrepreneurs in different ways. Below, we’ve selected the most efficient strategies for you to check out. Let’s go!
Brand partnerships
One of the most popular ways to monetize Instagram is through brand partnerships.
Usually, these partnerships happen when a brand identifies a profile with an audience aligned with what it intends to reach.
From this connection, it’s possible to obtain contracts for sponsored posts, sponsored stories, and even becoming a long-term ambassador.
To bet on this option, it’s essential to invest in the quality of your content and in building an engaged audience. After all, brands like creators who have authority, charisma, and a well-defined niche.
In addition, have an updated media kit, present clear metrics of reach and engagement and be transparent with your audience when making the famous ads according to advertising standards.
Instagram Store
The Store on Instagram, previously called Instagram Shopping is a very efficient feature for those who want to sell physical products.
Just register your items in a catalog on Facebook Commerce Manager and link it to your Instagram profile. This way, users can see, click, and buy your products within the platform itself.
This makes the purchasing process more practical and direct as with just a few taps the customer can view the product, price, and complete the purchase.
Affiliate marketing
The affiliate marketing is another interesting way to monetize Instagram without needing to create your own products.
After all, in this modality, you promote third-party products or services through trackable links For every sale made through your link, you earn a commission.
In other words, with this option, the influence you already have on the social network can be channeled to promote products and services that make sense for your audience.
But to start, you need to register on a platform or in the affiliate program of specific brands. Then you insert the links in your bio and in your stories.
Subscriptions
The subscriptions are a new way to monetize Instagram and allow creators to offer exclusive content to their most dedicated followers who pay a monthly fee to gain access to special benefits.
Thus, it creates a closer relationship with followers who will have access to unique content, exclusive lives, and other benefits.
To succeed with this option, it’s ideal to plan content that makes the audience feel it’s worth paying for the subscription, such as in-depth tutorials or mentoring groups.
Gifts on Instagram
Gifts on Instagram are a way for followers to show direct financial support to content creators.
Usually, the feature is linked to short video formats like reels, in which the audience can send virtual gifts that convert into monetary value for the creator.
In other words, it is a simple means of monetizing Instagram and receiving community support, especially when you produce creative or valuable informational content.
Badges in live broadcasts
Finally, during lives on Instagram, there’s the possibility for your viewers to buy badges to show that they support your work.
These badges appear next to the buyer’s name during the broadcast, standing out among other viewers and encouraging more people to contribute.
Therefore, always thank people by name who purchase badges, answer special questions, and create an interactive environment to encourage audience participation.
Also read How to monetize on TikTok Learn 5 ways to make money with the network
Step-by-step to activate monetization on Instagram
To take advantage of any of these ways to monetize Instagram, first it’s essential to have a business or content creator account.
After all, this account offers access to metrics and features that personal accounts don’t provide. See the general step-by-step and then the specifics of the functionalities described above.
1. Convert your account to a business or creator account
- On your profile, access the settings
- Select Account and then choose Switch to a professional account
- Choose between a content creator account or a business account. Additionally, define the business or profile category and fill out the required information
2. Create your Instagram Store
- Access Facebook Commerce Manager and register your product catalog
- Link the catalog to your Instagram profile
- Then, enable the Store tab on your Instagram by following the setup instructions
- Tag your products in posts and stories so that followers can click and purchase immediately
3. Enable subscriptions
- Make sure that the subscription feature is available for your account. Instagram is releasing this functionality in stages
- Access the settings in your professional dashboard
- Enable the subscription option and set the monthly fee to be charged
- Promote the news to your audience, explaining the benefits of the subscription
4. Gift feature
- Check if your account is eligible to receive gifts. After all, Instagram has been releasing this feature mainly for reels creators
- Go to Professional Panel Gifts and activate the feature if available
- Produce quality reels and encourage your audience to send gifts as a form of support for your work
5. Badges in live broadcasts
- Make sure you meet the eligibility criteria to activate the purchase of badges
- Access the Professional Panel and enable the badge option
- Whenever you do a live, inform the audience about the possibility of purchasing badges
- Also offer benefits like exclusive interactions and special mentions
After following these steps, you’ll be ready to make the most out of the tools to monetize Instagram.
Finally, remember to stay aware of the social network’s policies and the rules of each monetization method.
After all, following the platform’s guidelines not only prevents account blocks or issues but also shows professionalism to brands and your audience.
Now that you know how to activate monetization on Instagram, it’s time to put these tips into practice and start exploring the full potential the platform offers.
- Also take the time to read Instagram DM: how to use it to interact with your audience.
