Check out these 3 crucial tips for a successful Thank You page
You’ve probably come across a Thank You page after downloading content off a Landing Page. It’s the one that says thank you for downloading and tells you how to access your content, remember?
But you can use a thank you page for more than just expressing appreciation. It’s also great for complementing Inbound Marketing strategies and helps optimize the customer journey of your leads.
This article covers what you need to know about the Thank You page along with three simple tips to help you get better results. Keep reading!
What is a Thank You page?
Leads are usually redirected to a thank you page after converting from the Landing Page or a form on your website.
As the name implies, they’re meant to thank users for signing up, though you can also use them to confirm a request was delivered successfully.
You can add info on the next steps, like notifying users that the rich material was sent to their email, or a CTA prompting leads to download content from the thank you page itself.
There are quite a few opportunities for interacting with visitors, like promoting your other channels or offering content related to their download.
Why is a Thank You Page important?
Picture this: you sign up for rich material from a business’ Landing Page or to speak to a consultant. Once you’ve filled out a form and clicked the button, you’re automatically redirected to the site, without immediately being shown any instructions or rich material.
Even if you receive that info via email, it might be sort of inconvenient not to have it right away. After all, every company works differently, and using email to get content to subscribers isn’t standard.
That’s where the Thank You Page comes in. It’s a great place to inform users that actions (like downloads) were successful and show them what to do next.
Besides thanking your audience for engaging with your business, this is one of the most practical and effective ways to ensure they know where to find specific content and how to reach your team.
How to use a Thank You Page for better results
If someone shows an interest in your content, the best thing is to keep up engagement, right?
Using interaction to get closer to new leads builds trust, optimizing the conversion journey.
The Thank You Page is a practical way to:
- Promote related content;
- Encourage your audience to follow you on other channels;
- And even create more opportunities (depending on which stage of the marketing funnel a user is in).
Want to know how? Here are three simple and efficient things you can do.
Add buttons that redirect to other channels
When it comes to conversion landing pages, adding buttons or links to other channels is usually discouraged. That’s because they can distract visitors from what you want them to do.
On the other hand, a thank you page can (and should) have buttons leading to company websites, blogs, or social media. If a user gets to a thank you page it means they did what you intended them to, and the next step is to keep them engaged.
For example, you can use this tip for the funnel top to invite your leads to follow brand content and keep up to speed on updates in the segment.
Offer complementary content
You can step it up by encouraging conversion through rich material with content on your persona’s challenges.
Suppose you’re promoting an e-book with tips on solving problem X. If your lead is interested enough to download that content, use a thank you page to show them complementary infographic Y. Then, you can offer them tool Z to help them put it all into practice.
It will help nudge your audience forward in the customer journey. But pay attention to what stage they are at in the funnel, and make sure you the content you offer meets those needs.
More business opportunities
Finally, let’s say your landing page is focused on the middle or bottom of the funnel and offers a tool or e-book based on one of your company’s cases. You could use a thank you page encouraging your audience to reach out to a consultant.
You can offer a free diagnosis, demo, or short chat for answering questions. This strategy helps you optimize engagement and move potential customers to the bottom of the funnel more quickly.
After reading these three tips, you get how a thank you page can help you improve results, right? Still, it’s always good to keep trying different strategies until you learn what works best for your target audience. Then, you can find the best way to promote engagement.
If you liked this post about the thank you page, check out some of our other articles on the Reportei blog. We are 100% sure you’ll find loads of content to help boost your marketing strategies!
