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Picture of Livia França

Livia França

Learn what Return on Investment truly entails and how this metric holds the key to unraveling the success of your campaigns.
Check out these top tips for using social media as a source of traffic to your website.
Learn all about Google Search Console and check out a few game-changing tips to improve your site's organic results
Check out our complete guide on digital marketing KPIs, and learn how to define the perfect KPIs for your project and extract game-changing insights from your data.
Check out the complete guide to Google Analytics 4 and how website and app analyses are now structured.
Here’s How Google Analytics tracks direct traffic and how to analyze this metric in your reports
Not sure whether to invest in paid traffic or organic traffic? Understand the unique advantages of each approach and consider key factors to define the best strategy for your business