Is It Still Worth Investing in Facebook for Your Business?
With the strengthening of various other social networks like Instagram and TikTok, many companies are questioning whether it is still worth investing in Facebook for digital marketing activities.
Despite the perception that the gigantic social media platform is declining year by year, the truth is that it still has billions of users worldwide, and many brands see results, primarily through ad campaigns on the platform.
However, of course, the evaluation of whether or not to invest in Facebook strategies must go beyond and take into account your audience.
Therefore, in this article, we present not only the data proving that Facebook still holds strong in the competition with other networks but also discuss the possibilities for advertisers and ways to gain insights for your brand. Check it out!
Facebook by the Numbers
A few years ago, Facebook was one of the largest platforms for content sharing and connecting people. Today, we know it’s no longer at the center of discussions as it used to be.
But this does not mean that it is no longer an extremely strong, flexible, and important social network for the digital marketing universe, especially for companies that rely on ads to get closer to their audiences.
According to Facebook itself, there are currently over 2.7 billion active monthly users on the platform, with 1.79 billion using it daily.
Of this total number, which is already quite significant, it’s estimated that 130 million accounts are from Brazil, ranking as the 4th country in terms of network users, behind Indonesia, India, and the United States.
Furthermore, when talking about Facebook for Business, Zuckerberg’s main social network reports that there are more than nine million active advertisers using its services worldwide. Incredible, isn’t it?
Just by evaluating these data, we can see that this channel, which is over 17 years old, is not playing around and still remains quite relevant.
However, as mentioned earlier, it is still necessary to consider other information before knowing whether starting or continuing to invest in Facebook is still worthwhile.
The Possibilities for Advertising Companies
Speaking specifically about ads, which are an essential part of digital marketing strategies, Facebook is still one of the most complete platforms that generate results for companies investing in it.
This is because the social network offers a large number of functionalities in its Ad Manager, allowing businesses of all sizes to find an effective way to promote their brands.
When creating their campaigns, companies have the opportunity to choose the best objectives for their actions, divided into brand awareness, engagement, and conversions.
Additionally, Facebook Ads is well known for facilitating audience segmentation and helping to deliver the right content to the right personas.
You can also choose from different formats (video, single image, carousels) and even conduct A/B tests to understand what works best for your audience and improve your strategies.
The possibilities for companies advertising on Facebook are huge, and the more you know about the tool, the more useful it will be for your business.
How to Know if Facebook is Worthwhile for My Business?
From everything we discussed here, it’s clear that investing in Facebook is still worthwhile for businesses in general. However, the big question is: is it worthwhile for your specific business?
A golden tip for working with social networks is to understand that, regardless of trends and popularity, it’s essential that your audience is present there so that you can deliver the right message to the right people.
Therefore, Facebook will only be worthwhile for your business if you are producing content and advertising to users who are truly interested or could be interested in your brand.
But how can you know this? The good news is that Facebook itself can help you. On the Insights to Go page, you can access numerous statistics from Facebook IQ.
Using the filters, you can obtain data on regions, business sectors, audiences, most-used platforms, and even the effectiveness of Ads campaigns.
In other words, in one place, you can research everything about your type of business, the behavior of your persona, and how Facebook can be useful for your digital marketing strategy. That’s an excellent start, isn’t it?