Check out the complete guide on Google Analytics 4 and how website and app analyses are from now on. After a long implementation period of Google Analytics 4 the platform has finally become the official version for website and app data analysis, definitively replacing Analytics Universal. As it has some important changes compared to the […]
Check the difference between ROI vs ROAS and how to use each of the metrics in your digital marketing strategies. Understanding the difference between Return on Investment ROI and Return on Advertising Spend ROAS is essential to accurately assess the impact of your marketing strategies. After all, despite being crucial metrics that help determine the
ROI vs ROAs: find out if your marketing investment is worth it Read More »
Check out 5 tips to define the keywords of your paid traffic campaigns with greater precision, from using the right tool to optimization. Investing in paid traffic campaigns is an essential strategy to increase your business’s visibility on the internet. However, for it to be truly effective, it’s important to choose the right keywords. After
How to choose keywords in a paid traffic campaign Read More »
Learn all about Eduzz reports on Reportei, available metrics, and how to perform more efficient analyses. Anyone working with info product launches and affiliate programs surely knows or has heard of Eduzz one of the most complete platforms for online sellers. And now that it can be integrated with Reportei, it has become even more
How to integrate Eduzz with Reportei: check out a complete step-by-step guide Read More »
Find out why the KPI dashboard is essential for your data analysis and how to create an efficient indicator panel. The ability to make rapid, data-driven decisions is a decisive factor for the success of any company. In this context, the use of visual tools such as the KPI dashboard has become increasingly relevant. After
Learn what SEO OnPage and OffPage are, the main strategies of each approach, and how they connect to produce better results. SEO Search Engine Optimization is one of the most powerful tools to increase a site’s visibility on search engines. However, behind it are SEO OnPage and SEO OffPage which offer essential strategies to optimize
SEO OnPage and OffPage: how each strategy impacts organic traffic Read More »
Check out 8 metrics that cannot be left out of your paid traffic report and how to analyze them. The report on paid traffic is an essential tool for developing better strategies for ad campaigns on digital platforms. After all, with it, you gain valuable insights into investments made in advertising, identifying what works and
Check out practical tips to improve marketing agency results through data and increase the perceived value from clients. In a landscape as competitive as the digital one, a marketing agency must always seek efficient ways to stand out amidst the competition and deliver the best results to clients. An effective strategy to achieve this goal
How to improve marketing agency results: tips for using data to your advantage Read More »
Discover what crossnetwork is in GA4, how this traffic channel works, and tips for conducting your analyses on the platform. Google Analytics 4 (GA4) introduced several innovations for data analysis and understanding user behavior. Among these features, one that has generated interest is crossnetwork a group of channels that indicates traffic from various advertising platforms.
What is crossnetwork in GA4? See how the traffic channel works Read More »
Get to know the metrics available in the Nuvemshop report and learn how to automatically generate yours through Reportei With the Nuvemshop report that has just arrived on Reportei, it is now possible to automatically capture the main metrics of your online store and obtain valuable insights in just a few minutes. This new integration
Nuvemshop Report: see the new ecommerce integration in Reportei Read More »
