key metrics

Essential metrics to include in your marketing dashboard: from traffic to ROI

Leave a Comment / Analytics, Data Analysis, Digital Marketing /

Check out in this article the most important metrics to analyze in the marketing dashboard and gain better digital marketing insights. A well-designed marketing dashboard is an indispensable tool for any team of analysts today. After all, it provides a consolidated and easy-to-understand view of the metrics and KPIs (Key Performance Indicators) that are most […]

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SEO traffic with GA$

How to analyze SEO traffic with GA4

Leave a Comment / Analytics, Data Analysis, Google Analytics 4, Performance Results /

Check out tips to better utilize Google Analytics 4 in analyzing SEO traffic and gain better insights. With significant changes compared to Universal Analytics UA, the Google Analytics 4 presents a more accurate way to analyze the customer lifecycle at each stage of site interaction: acquisition, engagement, monetization, and retention. With this, it’s become easier

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Pinterest Ads Campaigns

Best practices for monitoring and tracking metrics in Pinterest Ads campaigns

Leave a Comment / Ads, Performance Results, Pinterest /

Learn which metrics to track in Pinterest Ads campaigns and how to conduct a more accurate analysis of results with Reportei. The Pinterest Ads campaigns offer an excellent opportunity for brands to reach a highly engaged and targeted audience. However, merely placing ads on your pins is not enough to ensure success on the network.

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Paid Traffic

Paid Traffic: which platforms to advertise on besides Meta Ads

Leave a Comment / Ads, Digital Marketing, Facebook Ads /

Check out 6 paid traffic channels to go beyond Meta Ads and diversify your ad investments Although Facebook and Instagram are giants of digital marketing, there are other valuable options to explore to go beyond investment in Meta Ads.  After all, diversifying online advertising strategies not only broadens your reach but can also offer great

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Google Analytics 4

Google Analytics 4: everything you need to know

Leave a Comment / Analytics, Google Analytics 4, Performance Results /

Check out the complete guide on Google Analytics 4 and how website and app analyses are from now on. After a long implementation period of Google Analytics 4 the platform has finally become the official version for website and app data analysis, definitively replacing Analytics Universal. As it has some important changes compared to the

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ROI vs ROAS

ROI vs ROAs: find out if your marketing investment is worth it

Leave a Comment / Analytics, Content Marketing, Data Analysis, Digital Marketing, Performance Results /

Check the difference between ROI vs ROAS and how to use each of the metrics in your digital marketing strategies. Understanding the difference between Return on Investment ROI and Return on Advertising Spend ROAS is essential to accurately assess the impact of your marketing strategies. After all, despite being crucial metrics that help determine the

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keywords-paid-traffic

How to choose keywords in a paid traffic campaign

Leave a Comment / Ads, Data Analysis, Digital Marketing, Tools /

Check out 5 tips to define the keywords of your paid traffic campaigns with greater precision, from using the right tool to optimization. Investing in paid traffic campaigns is an essential strategy to increase your business’s visibility on the internet. However, for it to be truly effective, it’s important to choose the right keywords. After

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Eduzz e Reportei

How to integrate Eduzz with Reportei: check out a complete step-by-step guide

Leave a Comment / Analytics, Content Marketing, Dashboards, Data Analysis, Digital Marketing, Reportei /

Learn all about Eduzz reports on Reportei, available metrics, and how to perform more efficient analyses. Anyone working with info product launches and affiliate programs surely knows or has heard of Eduzz one of the most complete platforms for online sellers. And now that it can be integrated with Reportei, it has become even more

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KPI dashboard

KPI Dashboard: 10 benefits of using the tool

Leave a Comment / Analytics, Dashboards, Data Analysis, Reporting /

Find out why the KPI dashboard is essential for your data analysis and how to create an efficient indicator panel. The ability to make rapid, data-driven decisions is a decisive factor for the success of any company. In this context, the use of visual tools such as the KPI dashboard has become increasingly relevant. After

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SEO OnPage e OffPage

SEO OnPage and OffPage: how each strategy impacts organic traffic

Leave a Comment / Content Marketing, Data Analysis, Digital Marketing, Performance Results, SEO /

Learn what SEO OnPage and OffPage are, the main strategies of each approach, and how they connect to produce better results. SEO Search Engine Optimization is one of the most powerful tools to increase a site’s visibility on search engines. However, behind it are SEO OnPage and SEO OffPage which offer essential strategies to optimize

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