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      What is Instagram Instants? Find out how to post, view, interact, or deactivate the new feature.

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Marketing planning

Marketing planning: how to anticipate market movements and prepare in advance

Leave a Comment / Analytics, Digital Marketing, Performance Results / Isabel Souza

See how to anticipate market movements and use this information to make a more efficient marketing plan. The marketing planning has become one of the

Marketing planning: how to anticipate market movements and prepare in advance Read More »

Meta Ads Metrics

New metrics of Meta Ads in 2026: what changed and how to analyze

Leave a Comment / Ads, Marketing, Meta, Metrics / Isabel Souza

Learn which new Meta Ads metrics you should monitor in 2026 and how these changes impact your strategies. The new Meta Ads metrics in 2026

New metrics of Meta Ads in 2026: what changed and how to analyze Read More »

Serverside tracking

Serverside tracking: you might be missing up to 40% of the conversions!

Leave a Comment / Ads, Content Marketing, Digital Marketing, Performance Results / Isabel Souza

Learn what serverside tracking is and how this practice impacts conversion tracking and Ads campaign optimization. At first glance, serverside tracking might seem too technical

Serverside tracking: you might be missing up to 40% of the conversions! Read More »

Google Analytics

How to set up goals in Google Analytics?

Leave a Comment / Digital Marketing, Google Analytics 4, Metrics / Isabel Souza

Understand the importance of goals in Google Analytics and check the step-by-step guide to configure yours The configuration of goals in Google Analytics is an

How to set up goals in Google Analytics? Read More »

Conversion Strategy for Social Media

Conversion strategy for social media: how to turn views into sales

Leave a Comment / Content Marketing, Digital Marketing, Social Media / Isabel Souza

Check out the best conversion strategies for social media divided into top, middle, and bottom of the funnel Without a doubt, creating a conversion strategy

Conversion strategy for social media: how to turn views into sales Read More »

quarterly report meeting

Quarterly report meeting: what you need to know about the subject

Leave a Comment / Content Marketing, Data Analysis, Digital Marketing, Management, Reporting / Isabel Souza

Haven’t created a quarterly report for your client yet? Learn why it’s important and how to start The quarterly report is undoubtedly one of the

Quarterly report meeting: what you need to know about the subject Read More »

Electoral marketing

Electoral Marketing: learn how to analyze campaign results

Leave a Comment / Analytics, Data Analysis, Digital Marketing, Marketing, Metrics / Isabel Souza

Understand the importance of social media analysis in Electoral Marketing and see tips for generating your reports. With the arrival of the next elections, electoral

Electoral Marketing: learn how to analyze campaign results Read More »

marketing for franchises

Franchise marketing: how to create efficient reports and dashboards

Leave a Comment / Digital Marketing, Management, Marketing, Performance Results, Reports / Isabel Souza

See tips on how to create effective marketing reports and dashboards for franchises and learn about Reportei resources to help with your analyses. In the

Franchise marketing: how to create efficient reports and dashboards Read More »

digital performance analysis

Digital performance analysis: complete guide to understand your results

Leave a Comment / Analytics, Data Analysis, Digital Marketing, Marketing de Conteúdo, Uncategorized / Isabel Souza

Learn how to conduct a digital performance analysis in 5 steps Everyone knows that good digital marketing strategies must be accompanied by performance metrics, hence

Digital performance analysis: complete guide to understand your results Read More »

Lead scoring vs Interest Score

Lead Scoring and Interest Score, what is the difference

Leave a Comment / Data Analysis, Digital Marketing, Marketing, Performance Results / Isabel Souza

Understand what Lead Scoring and RD’s Note of Interest are and how to adopt them in your Inbound Marketing strategy. To achieve successful results with

Lead Scoring and Interest Score, what is the difference Read More »

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