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When we created Reportei the main problem that we were trying to solve was: how to speed up the creation of social media reports?
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Equipe Reportei

When we created Reportei the main problem that we were trying to solve was: how to speed up the creation of social media reports?
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The usage of social media is growing more and more. As a result, the need to organize the routine of a social media (a multifaceted professional that brings together a range of knowledge and work tools) also grows.
If you produce content for a website or a blog you may have already encountered the following situation: you think of an interesting agenda, try to write a full text, do keyboard research, optimize content for SEO, everything perfect, the way it should be.Later you analyze the metrics of your post and see that its reach is much lower than you expected. That is, few people have found and read that carefully made content. It’s frustrating, isn’t it?
As we have said in other posts here on Reportei's blog, metrics are very important measurement systems for measuring and evaluating the performance of your social media strategies. However, with so many social networks that, in turn, count on several metrics, it is normal to be confused by some important terms when analyzing the data present in social media reports.