A good tool for creating digital marketing reports is essential for providing speed and making the team more productive.
To develop good digital marketing strategies, it is important to constantly track and analyze the results of implemented actions. To enable this in an agile and precise manner, there’s nothing better than having a tool for creating reports.
A good report generation software should go far beyond automation by offering integration with a wide variety of social media and tools, ease of interpretation and data analysis by both the team and the decision-maker, and of course, customization.
So if you’re still unsure about which tool to choose to help measure digital marketing results, don’t worry. In this article, we explain the benefits it should deliver for your agency or company. Follow along.
How a tool for creating reports helps in the routine of a marketing professional.
Gone are the days when evaluating your digital marketing actions required manually collecting data, spending a significant amount of time on this task and less than should be on assertive interpretation and the definition of effective strategies.
With the evolution of communication and services provided online, the market today offers a large number of tools for creating reports and in theory, make the routine of a marketing analyst more practical.
But do you know what is required for reporting software to be truly useful for your company or agency? To begin with, it should help optimize the process of analyzing social media metrics.
With automation, the team stops manually searching for results and has more time to focus on strategic marketing decisions.
Thus, professionals become more productive and start focusing their efforts on what really matters: strengthening the digital presence.
In the case of an agency or freelancer, this even means having more availability to evolve in their services, improve quality, and consequently expand the client base.
In a company with an internal marketing team, it is possible to pay more attention to strategic issues that make a difference in the overall development of the business.
But the benefits cannot end with automation. A good tool for creating reports must also deliver an excellent experience for both the marketing professional and the decision-maker who will have access to this data.
Therefore, we have selected three advantages that should accompany the automatic report creation in software. Check it out:
Complete data on social media results
With digital marketing increasingly evolving beyond social networks and bringing integration opportunities among channels, a good tool for creating reports has to be prepared to offer complete data from the main media available in the market.
Of course, social networks like Facebook, Instagram, and LinkedIn are very relevant, but we are sure your client-decision-maker will also want to be aware of results from Google Ads, Analytics, Search Console, RD Station, or Mailchimp, and much more.
Ease of interpretation
It doesn’t make much sense to generate data automatically and then find the report is presented in a confusing way, does it?
Much more than agility to capture information, a good tool for creating reports should deliver ease of interpreting the results with layouts that make sense for the business, charts that show the evolution over time, and spaces to complement the analyses.
And when we talk about making interpretation easier, we’re not saying it’s a benefit only for the marketing professional, okay? The client who will also have access to the document needs the results to be communicated clearly and precisely.
Customization for your reports
Each project has its own goals and success indicators. Therefore, it is crucial that a good report generation tool allows these documents to have layouts customized according to your client’s needs.
This will allow you to present the most relevant data first-hand and then focus on interpreting other metrics or media that complement the strategy.
Reportei, discover the most comprehensive tool for generating reports.
Now that you know what a good tool for creating reports should deliver for your agency or company, we introduce Reportei a comprehensive, agile software designed to make the digital marketing professional’s routine more productive and strategic.
Our tool provides rapid and automatic capture of various social media like
- Facebook and Facebook Ads
- Instagram and Instagram Stories
- Google Analytics
- Google Ads
- Google Search Console
- Google My Business
- RD Station
- YouTube
- LinkedIn and LinkedIn Ads
- Mailchimp
Click here and check the metrics you find in each of these reports.
But the advantages don’t end there. Below, we’ll tell you about other benefits Reportei provides to assist in your strategy and communication with the client.
Professional report generation in just 3 seconds.
That’s right. After integrating social media with Reportei, you only take just three seconds to generate reports professional and complete for your clients.
With the data from the social media listed above in hand, you have much more availability to interpret your results assertively and make communication with the client-decision-maker clearer.
100% customizable reports and dashboards.
In addition to reports, Reportei also delivers dashboards that allow the client to freely navigate through the periods they wish, aiming to bring them closer to the project and increase their participation in decisions.
Additionally, both the reports and dashboards are 100% customizable. We provide three ready-made templates: Classic that prioritizes social media, Inbound, and Paid Traffic, but you are free to develop your own layouts and save them to use whenever you want.
- To learn more about the Reportei template models,, click here.
Exclusive features
Two other exclusive features of Reportei are also available to make reports more complete for clients: analyses and the Timeline.
With the first, you have the possibility to insert analyses in text,, video, or image to complement the report metrics. You can even add as many as you want, and in any part of the document.
Meanwhile, the Timeline was developed to facilitate the creation of a project history so that you can record important events, meetings, campaigns, and milestones, further appreciating the company’s evolution in digital marketing.
Did you enjoy learning about Reportei’s differentiators? Then here’s a bonus benefit: you can test the tool for free for three days before deciding whether to subscribe or not.
What are you waiting for? Create your account right now and start testing the best tool for creating digital marketing reports.
