Understand why you should not track your digital marketing results on a dashboard in Excel Creating a dashboard in Excel or in Google Sheets is still one of the most sought-after methods by digital marketing professionals to keep track of their project results. After all, the platform has a very low cost, has been used […]
Digital marketing dashboard in Excel: 7 reasons not to use it Read More »
Learn how data visualization influences the presentation of digital marketing reports Percentages, charts, dashboards, and comparative tables—all these elements influence the data visualization when we talk about tracking digital marketing results. It’s much more than creating a report with the main metrics; they need to be simple for the marketing team or client to interpret
Data visualization in digital marketing: what is its importance? Read More »
See how to anticipate market movements and use this information to make a more efficient marketing plan. The marketing planning has become one of the most important steps for companies that want to grow consistently in the market. After all, nowadays acting only when opportunities arise can mean arriving too late. Thus, brands that stand
Marketing planning: how to anticipate market movements and prepare in advance Read More »
Learn which new Meta Ads metrics you should monitor in 2026 and how these changes impact your strategies. The new Meta Ads metrics in 2026 reflect a clear movement of the platform towards more algorithmic intelligence, a greater focus on creatives, and continuous adjustments in light of privacy changes. Thus, if you already advertise on
New metrics of Meta Ads in 2026: what changed and how to analyze Read More »
Learn what serverside tracking is and how this practice impacts conversion tracking and Ads campaign optimization. At first glance, serverside tracking might seem too technical a term. But the truth is, it is directly linked to one of the most sensitive points of any digital strategy: your site’s conversions. Moreover, it can explain why your
Serverside tracking: you might be missing up to 40% of the conversions! Read More »
Understand the importance of goals in Google Analytics and check the step-by-step guide to configure yours The configuration of goals in Google Analytics is an essential step to analyze the conversions performed on your site, whether they are e-commerce transactions, lead generation, among other activities relevant to your business. Therefore, if you are not yet
Check out the best conversion strategies for social media divided into top, middle, and bottom of the funnel Without a doubt, creating a conversion strategy for social media that is truly efficient is one of the biggest challenges for companies, content creators, and marketing professionals. After all, a very common scenario on digital platforms is
Conversion strategy for social media: how to turn views into sales Read More »
Haven’t created a quarterly report for your client yet? Learn why it’s important and how to start The quarterly report is undoubtedly one of the most important deliverables for an agency. This is because it demonstrates the results over a longer period, every three months, and outlines the strategies for the project’s future. Along with
Quarterly report meeting: what you need to know about the subject Read More »
Understand the importance of social media analysis in Electoral Marketing and see tips for generating your reports. With the arrival of the next elections, electoral marketing campaigns gain momentum throughout Brazil, especially on social media. These have become increasingly relevant for candidates who want to go beyond the reach to the public and also focus
Electoral Marketing: learn how to analyze campaign results Read More »
See tips on how to create effective marketing reports and dashboards for franchises and learn about Reportei resources to help with your analyses. In the universe of franchise marketing consolidating data and measuring the performance of various units is essential to ensure sustainable growth aligned with the brand. Therefore, in this article, we will explore
Franchise marketing: how to create efficient reports and dashboards Read More »
