Check out the main topics covered in the live session about marketing metrics with marketing consultant and info-producer Camila Renaux. In an incredible chat, our CMO Renan Caixeiro and marketing consultant and info-producer Camila Renaux exchanged various interesting insights on a topic that still raises many questions among professionals in the field: the analysis of […]
Learn how inbound marketing metrics help make more strategic decisions and how to analyze CAC, LTV, and ROI in conjunction with other funnel data. Tracking inbound marketing metrics is already part of the routine for many companies that want to better understand their results. However, looking at the numbers does not necessarily mean making good
Inbound marketing metrics: how to analyze CAC, LTV, ROI, and other data Read More »
Learn what cloud storage is and how it can be used to organize reports, centralize data, and ensure greater security. The cloud storage has become an extremely relevant solution for companies that work with digital marketing and need to handle large volumes of data. After all, with campaigns running on different platforms and reports being
Cloud storage: how to use it to organize reports and marketing data Read More »
Learn what mental triggers are, the main ones used in digital marketing, and how to apply them in your sales funnel strategy. The mental triggers are increasingly present in digital marketing. When well applied, they become a strategic resource that facilitates consumer decision-making. Furthermore, with the excess of information in the digital environment, multiple options,
Mental triggers in digital marketing: how to use them strategically Read More »
Google Analytics is a great tool to understand the profile of the audience visiting your site and their behavior within your pages. With this platform, for instance, you can know how much time the user spent on your site, how many pages they visited, etc. But how do you identify the source of your site’s
Learn to identify the source of your site’s traffic Read More »
Want to know how to do paid traffic on Instagram and succeed with the strategy? Check out our guide with the 6 essential steps to start. Instagram, one of the most popular social networks in the world, offers a rich and diverse platform for brands and businesses to reach their audiences. However, growing just organically
How to do paid traffic on Instagram?Complete guide with step-by-step instructions Read More »
Learn how integrating marketing reports changes your analysis routine and why this is essential for more strategic decision-making. The marketing reports are essential for tracking results and guiding decisions. However, in practice, many professionals still face a common challenge of dealing with data spread across different platforms with no connection between them. For example, on
Understand why you should not track your digital marketing results on a dashboard in Excel Creating a dashboard in Excel or in Google Sheets is still one of the most sought-after methods by digital marketing professionals to keep track of their project results. After all, the platform has a very low cost, has been used
Digital marketing dashboard in Excel: 7 reasons not to use it Read More »
Learn how data visualization influences the presentation of digital marketing reports Percentages, charts, dashboards, and comparative tables—all these elements influence the data visualization when we talk about tracking digital marketing results. It’s much more than creating a report with the main metrics; they need to be simple for the marketing team or client to interpret
Data visualization in digital marketing: what is its importance? Read More »
See how to anticipate market movements and use this information to make a more efficient marketing plan. The marketing planning has become one of the most important steps for companies that want to grow consistently in the market. After all, nowadays acting only when opportunities arise can mean arriving too late. Thus, brands that stand
Marketing planning: how to anticipate market movements and prepare in advance Read More »
