Marketing planning

Marketing planning: how to anticipate market movements and prepare in advance

Leave a Comment / Analytics, Digital Marketing, Performance Results /

See how to anticipate market movements and use this information to make a more efficient marketing plan. The marketing planning has become one of the most important steps for companies that want to grow consistently in the market. After all, nowadays acting only when opportunities arise can mean arriving too late. Thus, brands that stand […]

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Meta Ads Metrics

New metrics of Meta Ads in 2026: what changed and how to analyze

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Learn which new Meta Ads metrics you should monitor in 2026 and how these changes impact your strategies. The new Meta Ads metrics in 2026 reflect a clear movement of the platform towards more algorithmic intelligence, a greater focus on creatives, and continuous adjustments in light of privacy changes. Thus, if you already advertise on

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Serverside tracking

Serverside tracking: you might be missing up to 40% of the conversions!

Leave a Comment / Ads, Content Marketing, Digital Marketing, Performance Results /

Learn what serverside tracking is and how this practice impacts conversion tracking and Ads campaign optimization. At first glance, serverside tracking might seem too technical a term. But the truth is, it is directly linked to one of the most sensitive points of any digital strategy: your site’s conversions. Moreover, it can explain why your

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Google Analytics

How to set up goals in Google Analytics?

Leave a Comment / Digital Marketing, Google Analytics 4, Metrics /

Understand the importance of goals in Google Analytics and check the step-by-step guide to configure yours The configuration of goals in Google Analytics is an essential step to analyze the conversions performed on your site, whether they are e-commerce transactions, lead generation, among other activities relevant to your business. Therefore, if you are not yet

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Conversion Strategy for Social Media

Conversion strategy for social media: how to turn views into sales

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Check out the best conversion strategies for social media divided into top, middle, and bottom of the funnel Without a doubt, creating a conversion strategy for social media that is truly efficient is one of the biggest challenges for companies, content creators, and marketing professionals. After all, a very common scenario on digital platforms is

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quarterly report meeting

Quarterly report meeting: what you need to know about the subject

Leave a Comment / Content Marketing, Data Analysis, Digital Marketing, Management, Reporting /

Haven’t created a quarterly report for your client yet? Learn why it’s important and how to start The quarterly report is undoubtedly one of the most important deliverables for an agency. This is because it demonstrates the results over a longer period, every three months, and outlines the strategies for the project’s future. Along with

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Electoral marketing

Electoral Marketing: learn how to analyze campaign results

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Understand the importance of social media analysis in Electoral Marketing and see tips for generating your reports. With the arrival of the next elections, electoral marketing campaigns gain momentum throughout Brazil, especially on social media. These have become increasingly relevant for candidates who want to go beyond the reach to the public and also focus

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marketing for franchises

Franchise marketing: how to create efficient reports and dashboards

Leave a Comment / Digital Marketing, Management, Marketing, Performance Results, Reports /

See tips on how to create effective marketing reports and dashboards for franchises and learn about Reportei resources to help with your analyses. In the universe of franchise marketing consolidating data and measuring the performance of various units is essential to ensure sustainable growth aligned with the brand. Therefore, in this article, we will explore

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digital performance analysis

Digital performance analysis: complete guide to understand your results

Leave a Comment / Analytics, Data Analysis, Digital Marketing, Marketing de Conteúdo, Uncategorized /

Learn how to conduct a digital performance analysis in 5 steps Everyone knows that good digital marketing strategies must be accompanied by performance metrics, hence the digital performance analysis is essential for achieving success in your projects. More than just collecting and evaluating the data from each channel used, it’s necessary to understand how each

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Lead scoring vs Interest Score

Lead Scoring and Interest Score, what is the difference

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Understand what Lead Scoring and RD’s Note of Interest are and how to adopt them in your Inbound Marketing strategy. To achieve successful results with Inbound Marketing, one of the techniques that cannot be left out is Lead Scoring. This is because it is used in the process of qualifying the lead base and identifying

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