Check out the step-by-step of TikTok Analytics and how to extract insights for your content
For content creators who have a Pro account on the world’s most popular Chinese social network, analyzing results becomes much easier with access to TikTok Analytics.
With the platform, it is possible to monitor the main performance metrics of the account and the published content, extracting valuable insights to achieve even greater success in this media.
Therefore, in this article, we’ve gathered everything you need to know about TikTok Analytics. Continue reading and check out the following topics:
- What it is and how to view TikTok Analytics
- Inside the TikTok Analytics report
- How to extract the best insights from TikTok Analytics
- TikTok Reports and Dashboards on Reportei
- Reportei Flux content management with innovation
What it is and how to view TikTok Analytics
TikTok Analytics is the TikTok’s native metrics analysis tool that helps track the performance results of your account, published videos, and the audience reached.
Thus, you can monitor content views, how many followers the profile gained over a period, and interactions in each post such as likes, comments, and shares.
All of this is essential for gaining insights about the content. Additionally, it is important to know your audience in more detail, such as the regions users are from and the times they are most active.
But you might be wondering how it is possible to access TikTok Analytics The answer is simple: just access your profile, click on the three dots, and then on TikTok Studio Analyses to view your data.
Done. Now you have access to essential information to measure your account’s performance.
Inside the TikTok Studio report
The TikTok Analytics report is divided into four main parts: overview, content, viewers, and followers. Check below which metrics and analyses you find in each of them.
1. Overview
In the Overview tab of the TikTok Analytics report, you will find the account’s overall performance data over the last 7, 28, 60 days, or a custom period of up to 2 months.
Among the highlighted information, we have follower growth, video and profile views, as well as general engagement data like likes, comments, and shares.
2. Content
To access more in-depth results, it’s ideal to follow the Content tab in TikTok Analytics, which provides individual analyses of each video published over a maximum period of 7 days, during which these specific informations are available.
Besides the metrics of views and engagement, you also find:
- Average watch time
- Percentage of users who watched the video completely
- Traffic source, for example, whether the audience came from your profile or the For You feed
- Geolocation information of the audience
With this, you have the necessary insights to craft your content strategies and gain more engagement on TikTok
3. Viewers
In the viewers tab, you find an overview of the users’ most active times, total views on posts, and the number of viewers who saw your content for the first time in the last month or selected period.
4. Followers
The last tab is Followers, which provides information about your TikTok audience, from demographic data to their behavior on the social network.
Thus, you discover where your followers are from, what times and days they are most active, and how much your profile has grown compared to the previous period, whether 7 or 28 days.
How to extract the best insights from TikTok Analytics
As we mentioned earlier, TikTok Analytics is a source of relevant insights for profiles that want to grow on the network and gain more engagement.
The tool’s purpose is to help users understand what works for their audiences. This doesn’t mean, of course, that there will be a surefire formula to achieve greater interaction, as many factors influence audience involvement with posts.
However, it is possible to understand which formats are retaining attention, the trends that make the most sense for the audience, and which tools can be better utilized in your content production routine.
Additionally, you can also observe what works best organically and decide what you will sponsor with TikTok Ads from this, reaching an even larger audience.
What’s really important is to align your insights from TikTok Analytics with new video experiences, testing ideas, music, filters, and all the possibilities the platform offers to make your profile a success.
TikTok Reports and Dashboards on Reportei
In addition to the native Analytics, you can count on the TikTok Reports and Dashboards and TikTok Ads on Reportei.
By integrating your account, you generate complete reports in seconds and have access to the main metrics of the platform, already organized in charts and tables.
- Integration with 30 digital marketing channels Google Ads, Meta Ads, Analytics, RD Station, Shopify, etc.
- Automatic charts of costs, impressions, clicks, and conversions
- Analysis by age, gender, and platform
- Detailed tables with campaign performance, ads, countries, and regions
- Comparative dashboards that allow you to cross data from TikTok Ads with other traffic and sales channels
This means that instead of just looking at isolated TikTok data, you can understand how it contributes to the overall result of the client’s digital marketing or your ecommerce.
Reportei Flux content management with innovation
Another novelty is the Reportei Flux the new product of the platform that facilitates content planning, scheduling, and approval.
With it, you can:
- Create a visual and intuitive calendar
- Receive posting time suggestions based on IA;
- Centralize client feedback and approvals in one place without spreadsheets or endless message exchanges
- Integrate with tools like Google My Business, ensuring consistency and efficiency in posts
In other words, Flux complements the analysis of TikTok and other channels by offering more organization and productivity for marketing teams.
Now that you know the details of TikTok Analytics, be sure to also check out TikTok and TikTok Ads report exclusive to Reportei
Also read TikTok or Reels which is the best alternative for my digital strategy
