Engagement on TikTok: 13 tips to increase your brand’s rate

Engagement on TikTok: 13 tips to increase your brand’s rate
Learn how to have a successful TikTok profile with the best tips for high engagement

Learn how to have a successful TikTok profile with the best tips for high engagement

The Chinese social media platform is definitely a favorite among Brazilian content creators. And like with other social networks, many users aim for a popular, successful profile with the best possible engagement rates.

According to a recent survey by Viralyft, Brazil has the third-highest number of active users.TikTok has been gaining popularity around the globe(With over 1.7 billion users worldwide), and Brazil is right there with it, third in number of users only to EUA and Indonesia!

Given the sheer number of TilTok users and the amount of content uploaded daily, engagement can really pose a challenge. 

But don’t worry! With the right strategies, you can help your profile stand out on this rapidly-growing social media platform, and we’ve got you covered! Here’s an article with 13 essential tips that will help you boost your TikTok engagement. Keep reading to find out more!

13 tips on how to engage audiences on TikTok

From content creation to ideas that help boost your audience reach and interaction, here are our top tips on increasing your engagement on TikTok. Let’s dive in!

1. Produce original content

Like on other social media platforms like Instagram and YouTube, creating original content is key to a successful TikTok account.

That means you’ll need to get creative if you want to stand out!  Instead of blindly following new trends, focus on those that align with your brand or account, highlight your unique selling points, create engaging tutorials, and (why not?) come up with your own challenges.

2. Take part in TikTok challenges

Speaking of challenges, they’re all the rage on TikTok. So much so that an exclusive tab gathers the videos of profiles that posted them.

Joining in on challenges and using the right hashtags makes you more likely to stand out. But remember, this isn’t the only way of getting your TikTok engagement up. As we mentioned before, original content is extremely valuable.

3. Take advantage of TikTok’s editing tools

Another good way to boost your profile’s engagement rate is to use TikTok’s editing tools for content creation. These can help make your videos more dynamic, fun, and interactive and set your profile apart from the crowd.

The TikTok platform provides a selection of editing tools to enhance your videos, from simple features like adding text and emojis to more advanced ones like voice effects and filters. These options let you get creative with your content and keep your audience engaged with every new post.

Did you know that TikTok’s music library has over 500,000 titles that can be used freely by personal profiles and business accounts?

4. Post regularly

You’ll need to post much more frequently to boost your engagement and followers on TikTok. That’s because your audience expects fresh content, and attractive posts help you reach more users. 

Make it a goal to post at least once a day or every two days, tops. Your TikTok profile will be more likely to grow and develop successfully. 

5. Make your profile more attractive

To attract more followers, your TikTok profile should be coherent and appealing. A catchy username and profile picture are the first steps to standing out from the crowd.

But there’s more you can do for your profile so that it appeals to and attracts more followers. A good profile description and link your profile to other social media platforms (such as Instagram and YouTube) can give your audience a chance to get to know you better.

6. Use coherent hashtags

Using hashtags is a key factor in achieving good engagement on TikTok. By including relevant and popular hashtags in your videos, you can increase their reach and make them more discoverable to users who are interested in similar topics to your content.

If you’re not sure which hashtags to use on TikTok, the app itself offers suggestions and shows you how many times each term has been used. However, be mindful that using very popular hashtags can increase competition and make it harder for your videos to be found.

7. Engage with followers and other users

Finally, we can’t forget to mention the importance of direct interaction with your followers and other users on the platform, right?

By responding to comments left on your videos, liking posts that you enjoy, and collaborating with other profiles to create content, you can generate more engagement on TikTok and increase the visibility of your account.

8. When it comes to content, timing is everything

One thing to keep in mind when creating content for TikTok is the platform’s tendency to highlight trending topics. Even if you’ve planned out a specific topic to cover, if there’s another subject that’s gaining a lot of attention, consider finding a creative way to incorporate it into your content. This can help you stay relevant and attract more views and engagement.

For instance, during the period of the ENEM (Brazil’s National High School Exam), booktokers created content that related the national exam to the adventures of dystopian books, made jokes about how characters would behave during the test, or gave tips on how to relax after a study marathon.

9. Use TikTok’s tools

Whenever possible, use audio, transitions, or any other TikTok feature for editing, as they are usually favored by the platform’s algorithm. Although it’s not common knowledge, TikTok has admitted to prioritizing content created using its original features, which means you can do that to increase your reach and engagement.

10. prioritize the quality of the video and audio

Make sure that your content has good video and sound quality. This can help to keep viewers interested and increase engagement.

11. Create accessible content

Reaching a wider audience is key to growing your TikTok presence, and one effective way to do that is by making your content accessible to as many users as possible. So for higher engagement, make sure your content is easy to access. 

TikTok has features that help make content accessible to users with disabilities. For instance, the Automatic Captions option allows users to add captions to their videos so those with impaired hearing can have access, too. 

Another feature that makes TikTok more accessible for users with disabilities is the Voice to Text tool, where users can add text to their videos using voice recognition.

This quick and simple step helps you create a more welcoming and positive environment for your audience. It’s a small but impactful way to show that you care about accessibility and inclusivity.

12. Follow the recommended posting schedule for TikTok

As a still-expanding, dynamic platform, there’s no fixed schedule deemed the absolute best for posting to get higher engagement.  

But based on research considering different time zones (US, Australia, Philippines, and Germany), some behavioral patterns suggest:

  • The best times to post on TikTok are in the morning (6am-10am) and at night (7pm-11pm).
  • Tuesday, Thursday, and Friday are the best days for posting.

Want to learn more about the best times to post on social media? Check out our article: the Best Times to Post on TikTok, Facebook, YouTube, LinkedIn, and Instagram.

13. Analyze your results

Analyzing your results helps you identify what content works best with your audience and what to adjust or give up on.

Based on Reportei’s insights, you can optimize your content strategies to meet the needs and interests of your audience, which can increase engagement and improve the overall performance of your TikTok account.

What causes engagement to drop on TikTok?

There are a couple of reasons why your engagement on TikTok may be dropping. It may be inconsistency in posting, low-quality content, lack of creativity, or even violating the platform’s guidelines. 

Since we covered a few of those above, let’s focus on TikTok’s community guidelines. According to the creator’s space manifesto, the platform doesn’t allow content deemed inappropriate, offensive, dangerous, or that infringes on artists’ copyrights. 

TikTok has strict policies when it comes to inappropriate content and may remove or suspend accounts that violate these guidelines.

If you’re struggling with low engagement on TikTok, analyzing your performance with the help of digital marketing reports is the way to go. Platforms like Reportei, for example, provide you with insights into the performance of your TikTok content, allowing you to identify what works and what doesn’t for your audience. 

Reports also help you identify trends and seasonality so you can plan more effective TikTok strategies! 

Are you interested in learning more about engaging on TikTok? 

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