Check out tips to better utilize Google Analytics 4 in analyzing SEO traffic and gain better insights. With significant changes compared to Universal Analytics UA, the Google Analytics 4 presents a more accurate way to analyze the customer lifecycle at each stage of site interaction: acquisition, engagement, monetization, and retention. With this, it’s become easier […]
Learn which metrics to track in Pinterest Ads campaigns and how to conduct a more accurate analysis of results with Reportei. The Pinterest Ads campaigns offer an excellent opportunity for brands to reach a highly engaged and targeted audience. However, merely placing ads on your pins is not enough to ensure success on the network.
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Check out 6 paid traffic channels to go beyond Meta Ads and diversify your ad investments Although Facebook and Instagram are giants of digital marketing, there are other valuable options to explore to go beyond investment in Meta Ads. After all, diversifying online advertising strategies not only broadens your reach but can also offer great
Paid Traffic: which platforms to advertise on besides Meta Ads Read More »
Check out the complete guide on Google Analytics 4 and how website and app analyses are from now on. After a long implementation period of Google Analytics 4 the platform has finally become the official version for website and app data analysis, definitively replacing Analytics Universal. As it has some important changes compared to the
Learn more about how to use a Company Page on LinkedIn Having a Company Page on LinkedIn is an essential step for companies that want to stand out on one of the social networks that generates the most opportunities in Brazil. According to a survey conducted by Goobec in 2018 LinkedIn currently reaches more than
LinkedIn Guide: learn how to create and optimize your Company Page Read More »
Check the difference between ROI vs ROAS and how to use each of the metrics in your digital marketing strategies. Understanding the difference between Return on Investment ROI and Return on Advertising Spend ROAS is essential to accurately assess the impact of your marketing strategies. After all, despite being crucial metrics that help determine the
ROI vs ROAs: find out if your marketing investment is worth it Read More »
Check out 5 tips to define the keywords of your paid traffic campaigns with greater precision, from using the right tool to optimization. Investing in paid traffic campaigns is an essential strategy to increase your business’s visibility on the internet. However, for it to be truly effective, it’s important to choose the right keywords. After
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Check out our list of the 6 best free and paid image banks. For a marketing professional’s routine, knowing the best image banks on the internet, whether free or paid, is essential to ensure high-quality graphic materials suitable for your blog and social media strategies. More than that, an image bank is essential to ensure
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From defining the business idea to monitoring results, see the complete step-by-step guide to creating a successful ecommerce. Setting up an ecommerce is one of the most effective ways to expand a business and reach an even larger audience. However, with the growing demand for online shopping, having a well-structured online store is crucial to
Check out the essential branding metrics to measure in your digital marketing strategy Having digital marketing strategies focused on lasting relationships with the audience and brand recognition is essential to achieve success in the digital environment nowadays. But, besides creating your content and campaigns, do you analyze and extract insights from the branding metrics? In
