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Brand Building for B2B companies:

Brand Building for B2B companies: how to generate demand before lead generation

Leave a Comment / Content Marketing, Digital Marketing, Management, Marketing, Performance Results / Isabel Souza

Learn what brand building is and discover the key metrics you should track in your B2B strategies. When talking about brand building many B2B companies

Brand Building for B2B companies: how to generate demand before lead generation Read More »

MCP for marketing

MCP for marketing: how to connect ChatGPT to your data and speed up analysis

Leave a Comment / Artificial intelligence, Content Marketing, Dashboards, Digital Marketing, Marketing / Isabel Souza

Learn how the use of MCP works for marketing and how to use this feature to generate analyses in ChatGPT. There is no doubt that

MCP for marketing: how to connect ChatGPT to your data and speed up analysis Read More »

Campaign audit

Campaign audit: how to create a flow using MCP and artificial intelligence

Leave a Comment / Analytics, Content Marketing, Data Analysis, Digital Marketing / Isabel Souza

Learn how the campaign audit can be automated with artificial intelligence and generate more efficient analyses for projects Without a doubt, the MCP Model Context

Campaign audit: how to create a flow using MCP and artificial intelligence Read More »

Social media in 2026

Social Media in 2026: what changed in strategy, metrics, and results

Leave a Comment / Facebook, Instagram, LinkedIn, Marketing, Pinterest, Redes Sociais, Social Media, Social Media, TikTok, WhatsApp, YouTube / Isabel Souza

Find out what has changed in the social media in 2026 and how this evolution impacts the strategies developed by brands. In recent years, social

Social Media in 2026: what changed in strategy, metrics, and results Read More »

Image representing paid traffic on Instagram

How to do paid traffic on Instagram?Complete guide with step-by-step instructions

Leave a Comment / Ads, Analytics, Digital Marketing, Uncategorized, Performance Results / Team Reportei

Want to know how to do paid traffic on Instagram and succeed with the strategy? Check out our guide with the 6 essential steps to

How to do paid traffic on Instagram?Complete guide with step-by-step instructions Read More »

A focused woman sitting on a couch, looking at a laptop while making a frustrated or overwhelmed gesture with her hands.

Digital marketing dashboard in Excel: 7 reasons not to use it

Leave a Comment / Dashboards, Digital Marketing / Isabel Souza

Understand why you should not track your digital marketing results on a dashboard in Excel Creating a dashboard in Excel or in Google Sheets is

Digital marketing dashboard in Excel: 7 reasons not to use it Read More »

Social SEO

Social SEO: how to appear in Instagram, TikTok, and YouTube searches

Leave a Comment / Content Marketing, Performance Results, Redes Sociais, SEO, Social Media / Isabel Souza

Discover what Social SEO is and how to optimize your content to increase organic traffic on social networks Social SEO is a term that has

Social SEO: how to appear in Instagram, TikTok, and YouTube searches Read More »

WhatsApp Link

How to add the WhatsApp link in Instagram bio and stories

Leave a Comment / Instagram, Social Media, WhatsApp / Isabel Souza

See the step-by-step on how to put the WhatsApp link on Instagram and integrate the two channels more efficiently. Understanding how to put the WhatsApp

How to add the WhatsApp link in Instagram bio and stories Read More »

digital performance analysis

Digital performance analysis: complete guide to understand your results

Leave a Comment / Analytics, Data Analysis, Digital Marketing, Marketing de Conteúdo, Uncategorized / Isabel Souza

Learn how to conduct a digital performance analysis in 5 steps Everyone knows that good digital marketing strategies must be accompanied by performance metrics, hence

Digital performance analysis: complete guide to understand your results Read More »

multiple links in bio

How to add multiple links in the bio of Instagram and other social networks

Leave a Comment / Content Marketing, Digital Marketing, Uncategorized, Redes Sociais, Tools / Isabel Souza

Learn how to add multiple links in your bio and drive more traffic to your website or other pages. Since Instagram became one of the

How to add multiple links in the bio of Instagram and other social networks Read More »

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