Digital marketing contract:

Digital marketing contract: why use it with your clients

Leave a Comment / Content Marketing, Digital Marketing, Management /

The digital marketing contract is, above all, a legal instrument that enables a secure negotiation with an agency’s clients. Its foundation is the construction of a trust relationship between the parties involved, who commit to fulfilling the agreed services while simultaneously protecting themselves from potential losses during the project. For this reason, we have prepared […]

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A focused woman sitting on a couch, looking at a laptop while making a frustrated or overwhelmed gesture with her hands.

Digital marketing dashboard in Excel: 7 reasons not to use it

Leave a Comment / Dashboards, Digital Marketing /

Understand why you should not track your digital marketing results on a dashboard in Excel Creating a dashboard in Excel or in Google Sheets is still one of the most sought-after methods by digital marketing professionals to keep track of their project results. After all, the platform has a very low cost, has been used

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Data visualization

Data visualization in digital marketing: what is its importance?

Leave a Comment / Data Analysis, Digital Marketing /

Learn how data visualization influences the presentation of digital marketing reports Percentages, charts, dashboards, and comparative tables—all these elements influence the data visualization when we talk about tracking digital marketing results. It’s much more than creating a report with the main metrics; they need to be simple for the marketing team or client to interpret

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workflow automation

Workflow automation: what it is and how to use Reportei Flux in the process

Leave a Comment / Digital Marketing, Management, Marketing de Conteúdo /

Discover the benefits of workflow automation for marketing teams and how Reportei Flux organizes content production. Workflow automation is becoming increasingly essential for teams dealing with multiple demands, tight deadlines, and different people involved in the same process. Thus, in digital marketing, where planning, creation, approval, and publication of content occur constantly, this process is

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marketing funnel

Marketing funnel on social media: how to structure it to generate sales

Leave a Comment / Content Marketing, Digital Marketing, Social Media /

Learn what a marketing funnel on social media is and how to create content for the top, middle, and bottom stages. The marketing funnel on social media has become one of the most important concepts for brands looking to turn digital presence into tangible results. After all, many companies frequently produce content, invest in videos,

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Marketing planning

Marketing planning: how to anticipate market movements and prepare in advance

Leave a Comment / Analytics, Digital Marketing, Performance Results /

See how to anticipate market movements and use this information to make a more efficient marketing plan. The marketing planning has become one of the most important steps for companies that want to grow consistently in the market. After all, nowadays acting only when opportunities arise can mean arriving too late. Thus, brands that stand

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AI agents

AI agents for marketing: the complete guide to use in 2026

Leave a Comment / AI, Artificial intelligence, Content Marketing, Digital Marketing /

Learn what AI agents are and how they can be used to analyze data, optimize marketing campaigns, perform automated services, and much more. Without a doubt, AI agents for marketing are redefining how teams structure strategies, analyze results, and make decisions on a daily basis. That’s because if previously artificial intelligence in marketing was mainly

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Meta Ads Metrics

New metrics of Meta Ads in 2026: what changed and how to analyze

Leave a Comment / Ads, Marketing, Meta, Metrics /

Learn which new Meta Ads metrics you should monitor in 2026 and how these changes impact your strategies. The new Meta Ads metrics in 2026 reflect a clear movement of the platform towards more algorithmic intelligence, a greater focus on creatives, and continuous adjustments in light of privacy changes. Thus, if you already advertise on

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Serverside tracking

Serverside tracking: you might be missing up to 40% of the conversions!

Leave a Comment / Ads, Content Marketing, Digital Marketing, Performance Results /

Learn what serverside tracking is and how this practice impacts conversion tracking and Ads campaign optimization. At first glance, serverside tracking might seem too technical a term. But the truth is, it is directly linked to one of the most sensitive points of any digital strategy: your site’s conversions. Moreover, it can explain why your

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