Managing multiple social media accounts for various clients is not an easy task as it requires time and a lot of organization. However, social media professionals can rely on various free tools to simplify the routine, such as post scheduling platforms.
When offered in the free plan, these tools usually have some limitations but greatly speed up the work of social media managers and help them save resources to invest in other tools such as platforms that generate reports of social media.
Furthermore, Instagram now also allows post scheduling without the need for an external tool.
The scheduling is done simply and directly through Facebook’s Creator Studio. In other words, this can be an excellent option if you have more than one client and want to avoid the limitations of other platforms.
Check out the following list we made with recommendations of seven free tools to schedule posts on social networks.
1. Facebook’s Creator Studio
In 2019, the Creator Studio from Facebook gained a new feature and started allowing Instagram posts to be scheduled through the platform in a free.
In addition to scheduling posts for the feed, you have the option to schedule videos on IGTV and access the metrics available on Instagram Business.
To manage your profile through the Creator Studio, first you must log in to the platform using the Facebook account that manages your clients’ pages.
After that, you should click on the Instagram icon at the top of the tool’s page, which leads to the integration with the social network. It is in this tab that you will log in to the profiles you manage.
Once everything is set up, you will then have the possibility to create and schedule as many posts as you want at no cost.
To check the complete step-by-step guide, visit our article How to schedule posts on Instagram directly from the platform and also watch our video tutorial with all the details about the platform.
2. Buffer
The free version of Buffer allows you to connect one type of account per social network, for example, one account on Facebook, one account on Google, one account on Instagram, etc.
The Buffer is very user-friendly and intuitive, with an extension for Google Chrome, Firefox, and Safari browsers that further expedite the use of the software.
Despite having a scheduling limit of 10 posts for almost all social networks, Buffer provides the ability to track the performance of your content and is available for cell phones using iOS and Android operating systems.
3. Social Oomph
On the market since 2008, Social Oomph promises to increase your productivity on social media by allowing the scheduling of messages and posts, in addition to social media monitoring to know what customers are saying about your brand.
Previously, the company, which was named TweeterLater.com, focused on solutions for Twitter. With the transition and the expansion of features, Social Oomph now allows you to schedule and track posts on Facebook, Pinterest, LinkedIn, Tumblr, etc.
However, the Twitter features are the most noteworthy for their unique qualities and are the only ones offered for free by the company.
The free version of Social Oomph allows you to schedule tweets, track keywords, save draft posts, track links, view mentions, retweets, etc.
4. Everypost
With Everypost, in addition to scheduling posts, you can also customize them and create visual content.
In the free version of the platform, you can curate content, in other words, gather relevant content from different media and sources and publish them without difficulty across all your social networks.
In free Everypost, it’s possible to schedule 10 publications. Despite the limitations, this version is quite versatile as it allows scheduling posts on all networks via smartphone, computer, and tablet.
5. Latergram
Although it’s also available for Twitter, Facebook, and Pinterest, Latergram is often one of the most mentioned when it comes to scheduling posts on Instagram.
The platform allows all content to be previewed, generating a posting calendar so you can better analyze content distribution and also check if the Instagram feed, for example, looks harmonious.
In the free version of Latergram, you can manage one profile per platform, add one more person to help you manage the posts, schedule 30 posts per month on Instagram, 50 on Twitter, 30 on Facebook, and 30 on Pinterest.
Finally, this tool in its free version offers a basic level analysis for users to track posts that performed well.
6. TweetDeck
The TweetDeck is a free tool for scheduling tweets that comes with advanced features and is ideal for those working specifically with Twitter.
Besides scheduling tweets, it’s possible to check the engagement of posts, access direct messages, mentions, and other important features.
But it’s also worth remembering that now Twitter itself allows post scheduling for free through its platform. To learn how to use this feature on your account, click here.
So, did you like the suggestions for free tools to schedule posts? Be sure to let us know and suggest other tools to make this list even more complete.
Now that you’re going to start scheduling posts for free, have you thought about investing in a platform that generates professional reports for you to present the results of your work to your client in an educational, simple, and complete way? Get to know Reportei and try it for free.
