Check out the best tips for analyzing local business reports from the template by expert Matheus Palma
Analyzing the performance of your digital marketing strategies is crucial to optimizing results and maximizing return on investment. Therefore, in the local business report template developed by Matheus Palma, you can find detailed guidelines for evaluating campaigns on Meta Ads, Google Ads, and other channels.
Therefore, in this article, we will explore practical tips to make the most of this report model and go beyond in local marketing strategies. Check it out!
Get to know Matheus Palma’s local business report
The template developed by Matheus Palma partner at Gmídia Digital Marketing, was created to help those who want to boost paid traffic for local businesses.
This model, which focuses on main ad channels like Meta Ads and Google Ads, offers valuable tips for analyzing metrics automatically captured by Reportei.
Moreover, the model covers the strategic use of social networks and the results of Google Meu Negócio, a crucial network for local traffic strategies. This provides a comprehensive and practical view to optimize campaigns and increase the visibility of physical establishments on the internet.
Next, we present the structure of the local business report template and the main tips for those who want to use this option within Reportei. Let’s go!
Custom block with general information
At the beginning of the local business report is the custom block that helps to get a quick and comprehensive overview of your strategies This area includes essential information of the channels involved, such as the total value invested in Google Ads and Meta Ads, number of impressions, amount of active ads, and opportunities registered in the period.
By gathering these data in one place, the analyst ensures a quicker understanding of the overall performance of your campaigns as soon as the report is opened. Next, the results from other channels are presented in a more detailed manner.
Meta Ads
The Meta Ads report by Matheus starts with a highlight area for the amounts invested in the period. It then provides valuable tips for analyzing the performance of ads, taking into consideration a division into three categories for viewing the main metrics present in the channel.
Reach and impressions
- Reach with the number of unique people who saw your ad
- Impressions indicate the number of times your ad was viewed, regardless of how many times each person saw it
- Frequency, calculated by dividing impressions by reach, shows how many times on average each person saw your ad
- Cost per thousand impressions (CPM) indicates how much you paid for your ad to be displayed a thousand times
Clicks and messages
- Message funnel monitors how many people were reached, the percentage that clicked on the ad, and of those, how many sent a message
- Landing page funnel evaluates how many people were reached, the percentage that clicked on the ad, and how many completed the landing page load
- Connect Rate: percentage of people who loaded the landing page based on the number of clicks, indicating the optimization of your landing page
- Messages vs registrations: it is possible to replace or add the tracking of registrations to go beyond messages, depending on the campaign goal
Content distribution allows the analysis of how this content reached the audience, showing results of comments, sharing, and saved posts, as well as data on the playback of video creatives.
With these metrics and tips, it is possible to optimize campaigns on Meta Ads, improve ad performance, and increase the effectiveness of paid traffic strategies for local businesses.
Google Ads
Another standout channel in the local business report is Google Ads Therefore, this platform comes second in Matheus Palma’s template and highlights the following information in its structure.
- Total investments in all your Google Ads campaigns. This metric is fundamental to understanding the total cost of the advertising strategies and evaluating the return on investment (ROI);
- Total clicks which helps measure the initial interest of the audience in your ads
- Total conversions monitor how many of these interactions result in desired actions such as form fills, purchases, or any other goal you have set
- Demographics and audience interests this includes information on age, gender, geographic location, and specific interests. Knowing your audience helps you adjust your campaigns to better reach the market
- Search terms help to identify the main keywords that your audience is using to find your products or services
In the local business report template created by Matheus Palma, the Instagram content analysis is detailed to ensure that you make the most of this channel for your business.
Thus, the model is structured to assist in interpreting metrics such as profile reach, engagement, and individual content performance to understand what works best organically with your followers.
With this, it is possible to optimize your campaigns on Meta Ads, ensuring that the content and ads are seen by the largest number of people possible and effectively engage the audience, maximizing the impact of local paid traffic.
The analysis of strategies applied on Facebook is also fundamental given the significant impact of Meta Ads on the page’s performance.
The report of this network is more concise than the others listed above but manages to highlight the most relevant information such as content reach, likes, and demographic and behavioral data of the reached audience.
From this, it is possible to optimize your campaigns on Facebook, increase the effectiveness of paid traffic strategies, and strengthen the company’s presence on the platform.
Google Meu Negócio
Finally, this paid traffic report model provides tips for analyzing Google Meu Negócio, which is a very relevant channel for local businesses. Matheus’s suggestions are divided into two main categories.
- Google Meu Negócio profile views to monitor views from searches on the search engine or Google Maps;
- Actions performed by users such as clicks on the website, calls, route requests, messages, or other actions configured for your company
With these metrics, it is possible to measure the engagement and effectiveness of your Google Meu Negócio profile, allowing strategic adjustments to improve customer attraction and retention.
These are the main channels available in Matheus Palma’s local business report. However, you can also integrate and analyze other relevant networks for your project, such as LinkedIn, YouTube, TikTok, marketing automation platforms, and much more, adapting the template to your needs.
How to access the local business report template
The local business report template developed by Matheus is available on Reportei to assist you in extracting the best insights about your company’s digital presence.
Additionally, you can customize your reports as much as you want and save the templates for later use. Along with this, it’s possible to go further in your analyses with Reportei AI that automatically interprets the data for you and suggests the best actions to advance in paid traffic results.
To take advantage of these and other features, just access your account or take a free 3-day trial to start generating the most complete reports right now!
