Switching to a business profile will give you access to metrics for your account. You can also add buttons to your profile for several actions to make it easier for your clients to contact you. You’ll also be allowed to run ads on your account! To switch to a professional profile, follow these steps:

  1. Access your profile on Instagram and click on .
  2. Click on Settings.
  3. Click on Account.
  4. Click on Switch to professional account, which might also show up as “Add Instagram business tools”. Once you’ve done that, the “Welcome to Instagram business tools” message will be displayed on your screen. Click to continue.
  5. Connecting to a Facebook page is essential. It’s important to keep in mind that:
  • You must be the admin of the page to be able to link it to Instagram. If you are not, the option will not show up.
  • Your profile must be public, as private profiles cannot be converted into business accounts for the time being.
  • A professional Instagram account can only be connected to a single Facebook page.
  • We recommend connecting your business profile to a Facebook page that can be linked to your company. That makes it easier to use all the tools available to businesses.
  • If you don’t have a Facebook page, create one. It’s alright if you aren’t planning on keeping it updated with content since that won’t affect anything. Just make sure you have a page to connect to your professional Instagram account. 
  1. Add details, like the category of the profile or business, and customize your contact details. You will need to add at least one means of reaching you. But don’t worry! You can change that info whenever you’d like.
  2. Click on Finish, and there you go! =)

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