Managing multiple social media from multiple clients is no easy task as it requires time and a lot of organization. However, social media professionals can rely on a variety of free tools to make their routine easier, such as post scheduling platforms. When offered for free, these tools often have some limitations, but they greatly streamline the work of social media and help save resources for investing in other tools, such as social network reporting platforms.
New: Instagram now allows you to schedule posts without the need for a tool. Scheduling is done directly by the Facebook Creative Studio. We did a text and video tutorial explaining how to simply use Instagram scheduling.
Check out the list below that we made by indicating some free tools to schedule posts.
The free version of Buffer allows you to connect one type of account via social network, such as a Facebook account, a Google+ account, an Instagram account, etc. Buffer is very didactic and intuitive, with an extension for Google Chrome, Firefox and Safari browsers that make the use of the software even faster.
Despite having a 10-post programming limit for almost all social networks, Buffer gives you the ability to track the performance of your content and is available for phones using iOS and Android operating systems.
2) Social Oomph
On the market since 2008, Social Oomph promises to increase your productivity on social networks, allowing you to program messages and posts, and monitor social networks to know what customers have been saying about your brand.
Previously, the company, which was named TweeterLater.com, was focused on Twitter solutions. With the transition and expansion of features, the Social Oomph now allows you to schedule and monitor posts on Facebook, Pinterest, LinkedIn, Tumblr etc, but the Twitter features are the ones that draw attention by their differential and are the only ones offered for free by the company.
The free version of Social Oomph lets you: plan tweets, track keywords, save draft posts, follow links, see mentions, retweets, etc.
3) Social Pilot
Launched in 2014, Social Pilot is a very complete tool with very personalized plans. The free version of Social Pilot lets you connect up to 3 accounts, share a total of 10 posts per day, have 30 scheduled posts, shorten and monitor links, and more.
What strikes you about Social Pilot is that it supports 9 different social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Vk, Tumblr and Xing. It’s a shame that the free version allows only 3 accounts to be connected.
With Everypost, in addition to scheduling publications, you can customize them and create visual content. In the free version of the platform, you can curate content, meaning you can gather relevant content from different media and sources and easily publish it across your social networks.
In the free version of Everypost you can schedule 10 publications and soon the company plans to offer media analysis. Despite the limitations, the free version of Everypost is quite versatile as it is possible to schedule publications on all networks via smartphone, computer and tablet.
Although also available for Twitter, Facebook and Pinterest, Latergram is often one of the most cited when it comes to scheduling Instagram posts. The platform allows all content to be previewed, generating a post calendar so you can better analyze the content distribution and also check on Instagram for example if the feed is harmonious.
In the free version of Latergram you can manage one profile per platform, enter one more person to help you handle posts, schedule 30 posts per month on Instagram, 50 on Twitter, 30 on Facebook, and 30 on Pinterest. Finally, this tool in its free version offers a basic level analysis for the user to follow the posts that performed well.
TweetDeck is a free tweet scheduling tool with advanced features that are ideal for those working specifically with Twitter. In addition to scheduling tweets, you can check post engagement, access direct messages, mentions, and other important functionalities.
So, did you like the suggestions of free tools for scheduling posts? Be sure to tell us and suggest other tools to make this list even more complete!
Now that you are going to schedule posts for free, have you considered investing in a platform that generates professional reports for you to present the results of your work to your client in a didactic, simple and complete? Meet Reportei and try for free!