digital marketing - Page 5 of 18

Social media briefing: 10 steps to create yours and available template

Leave a Comment / Content Marketing, Instagram, LinkedIn, Social Media / Isabel Souza

Understand the importance of the Social Media briefing and learn how to create one. Also check out a Social Media briefing model from Reportei For agencies, freelancers, and consultants, the Social Media briefing is an essential tool to understand the clients who hire them, their business goals, solutions they provide, and expectations regarding the project. […]

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Lead Scoring and Interest Score, what is the difference

Leave a Comment / Data Analysis, Digital Marketing, Marketing, Performance Results / Isabel Souza

Understand what Lead Scoring and RD’s Note of Interest are and how to adopt them in your Inbound Marketing strategy. To achieve successful results with Inbound Marketing, one of the techniques that cannot be left out is Lead Scoring. This is because it is used in the process of qualifying the lead base and identifying

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How to add multiple links in the bio of Instagram and other social networks

Leave a Comment / Content Marketing, Digital Marketing, Uncategorized, Redes Sociais, Tools / Isabel Souza

Learn how to add multiple links in your bio and drive more traffic to your website or other pages. Since Instagram became one of the world’s leading social networks, one of the most missed features is the ability to add links to posts, as seen on other social networks. However, while this functionality is still

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Social Listening: what it is, how to do it, and why it matters

Leave a Comment / Content Marketing, Data Analysis, Digital Marketing, Marketing / Isabel Souza

Learn how to use Social Listening to boost your marketing and sales strategies Understanding what customers want and the best way to communicate with them is the dream of every brand, isn’t it? Many people might think it’s impossible to meet these expectations, but Social Listening is here to prove otherwise If you’re not familiar

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Ecommerce: which metrics to analyze in Google Analytics 4

Leave a Comment / Digital Marketing, Ecommerce, Google Analytics 4, Metrics, Performance Results / Bianca Ramos

Learn all about the functioning of Google Analytics 4 and the main metrics to analyze in your ecommerce strategy In the competitive world of ecommerce, understanding user behavior is essential to optimize sales strategies and improve customer experience. The good news is that with the arrival of Google Analytics 4 (GA4), virtual store owners have

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When should I increase the budget for paid traffic?

Leave a Comment / Ads, Content Marketing, Data Analysis, Digital Marketing, Management, Marketing de Conteúdo, Uncategorized, Performance Results / Isabel Souza

Learn how to conduct more efficient analyses of paid ads and plan a budget increase that yields better results for your clients. Those who work with paid traffic have certainly faced numerous questions regarding the right time to increase the invested budget whether it’s because the client doesn’t feel prepared, fears losing money in the

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Social Media Dashboard: what it is and 5 advantages of use

Leave a Comment / Dashboards, Data Analysis, Digital Marketing, Social Media / Isabel Souza

Learn how to use the social media dashboard in favor of your digital marketing strategy Working on content development for online media goes far beyond having good and creative ideas. It’s necessary to do continuous analysis to understand what works, how the audience engages with the posts and what the main trends are for your

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What is workflow: understand how it works and the advantages for agencies

Leave a Comment / Digital Marketing, Performance Results, Tools / Isabel Souza

Learn what workflow is, what the essential steps to define one are, and when software can help optimize processes. Increasingly present in the routine of companies, workflow is an essential concept for marketing agencies that need to handle multiple clients, simultaneous demands, and short deadlines. This is because, when well-defined, it helps organize processes, reduce

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Social commerce: understand how social networks have become sales channels

Leave a Comment / Content Marketing, Digital Marketing, Sales / Isabel Souza

Learn about social commerce, the benefits of the strategy, and how to start selling through social networks Without a doubt, social commerce has been profoundly transforming the way brands engage with their consumers in the digital environment. After all, if in the past social networks were only used to promote products and strengthen relationships with

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