A good tool for creating digital marketing reports is essential for providing speed and making the team more productive. To develop good digital marketing strategies, it is important to constantly track and analyze the results of implemented actions. To enable this in an agile and precise manner, there’s nothing better than having a tool for […]
What is the best tool for creating digital marketing reports? Read More »
Check out in this article the most important metrics to analyze in the marketing dashboard and gain better digital marketing insights. A well-designed marketing dashboard is an indispensable tool for any team of analysts today. After all, it provides a consolidated and easy-to-understand view of the metrics and KPIs (Key Performance Indicators) that are most
Essential metrics to include in your marketing dashboard: from traffic to ROI Read More »
Check out tips to better utilize Google Analytics 4 in analyzing SEO traffic and gain better insights. With significant changes compared to Universal Analytics UA, the Google Analytics 4 presents a more accurate way to analyze the customer lifecycle at each stage of site interaction: acquisition, engagement, monetization, and retention. With this, it’s become easier
Learn which metrics to track in Pinterest Ads campaigns and how to conduct a more accurate analysis of results with Reportei. The Pinterest Ads campaigns offer an excellent opportunity for brands to reach a highly engaged and targeted audience. However, merely placing ads on your pins is not enough to ensure success on the network.
Best practices for monitoring and tracking metrics in Pinterest Ads campaigns Read More »
Check out 6 paid traffic channels to go beyond Meta Ads and diversify your ad investments Although Facebook and Instagram are giants of digital marketing, there are other valuable options to explore to go beyond investment in Meta Ads. After all, diversifying online advertising strategies not only broadens your reach but can also offer great
Paid Traffic: which platforms to advertise on besides Meta Ads Read More »
Want to know how to do paid traffic on Instagram and succeed with the strategy? Check out our guide with the 6 essential steps to get started. Instagram, one of the most popular social networks in the world, offers a rich and diverse platform for brands and businesses to reach their audiences. However, growing organically
How to do paid traffic on Instagram step by step Read More »
Check out the complete guide on Google Analytics 4 and how website and app analyses are from now on. After a long implementation period of Google Analytics 4 the platform has finally become the official version for website and app data analysis, definitively replacing Analytics Universal. As it has some important changes compared to the
Learn more about how to use a Company Page on LinkedIn Having a Company Page on LinkedIn is an essential step for companies that want to stand out on one of the social networks that generates the most opportunities in Brazil. According to a survey conducted by Goobec in 2018 LinkedIn currently reaches more than
LinkedIn Guide: learn how to create and optimize your Company Page Read More »
Check the difference between ROI vs ROAS and how to use each of the metrics in your digital marketing strategies. Understanding the difference between Return on Investment ROI and Return on Advertising Spend ROAS is essential to accurately assess the impact of your marketing strategies. After all, despite being crucial metrics that help determine the
ROI vs ROAs: find out if your marketing investment is worth it Read More »
Check out 5 tips to define the keywords of your paid traffic campaigns with greater precision, from using the right tool to optimization. Investing in paid traffic campaigns is an essential strategy to increase your business’s visibility on the internet. However, for it to be truly effective, it’s important to choose the right keywords. After
How to choose keywords in a paid traffic campaign Read More »
