Check out the best tips for analyzing social media reports from the template by expert Vinicius Gambeta Agência de Bolso
In search of a good social media report template to make your analyses more efficient? In this article, we will explore tips based on the Agência de Bolso template created by Vinicius Gambeta.
Focusing on various platforms that are part of Vinicius’ routine, the template highlights essential metrics and best practices that you can adopt to develop more precise strategies in your projects. Follow all the suggestions below!
Get to know the social media report template from Agência de Bolso
Developed by marketing and communication expert Vinicius Gambeta, the social media report template from Agência de Bolso was one of the first to be made available by Reportei.
This template was created with the aim of providing an effective tool for infoproducers and content creators for social media, facilitating the presentation of metrics on channels such as Instagram, TikTok, YouTube, Hotmart, and much more.
Additionally, the report of each media is not limited to just displaying automatically captured data. Vinicius also incorporated suggestions for more efficient analyses, providing a deeper and strategic understanding of the presented metrics.
In this way, users can obtain various insights to optimize their campaigns and digital marketing strategies. Next, we will see in more detail the tips presented for each social media report.
To analyze the Instagram results, Vinicius divided his social media report into three main parts. They are:
- General results on followers and profile reach provides a view that allows assessing the effectiveness of the strategies employed to reach more users and identify trends of growth or decline
- Analysis of the three main content formats stories, feed posts, and reels. This analysis is crucial to understand how each format behaves and which editorial line fits best in each of them
- Profile content analysis is the section where the most valuable information for the creation of new content is extracted. The comments metric receives special emphasis as it is considered an important indicator of success in community building
TikTok
In the expert template from Agência de Bolso, TikTok analysis tips are more concise due to the secondary nature of this network for the user.
Therefore, instead of diving deeply into the numbers, Vinicius focuses on obtaining information that can be compared with the Instagram results his main network for content dissemination.
Thus, he seeks to first analyze the performance of highlighted videos to understand which are performing better and identify what works most effectively on the platform.
YouTube
In the YouTube template present in the social media report, the analyses are designed to support a long-term view Thus, Vinicius focuses on the network’s main metrics and seeks to include more complete information in the text analysis.
Therefore, there is a preference to use fewer metrics to avoid data overload and maintain clarity. Additionally, the strategy allows identifying trends that may contribute to growth without complicating the analysis process.
Hotmart
The Agência de Bolso template goes beyond the social media report and also suggests analysis for infoproducers through the integration with Hotmart.
Thus, the model focuses on the main strategies and results obtained with the channel from the metrics with the greatest impact on the business sales and revenue.
Including the choice to highlight the sales chart over time provides a visual feedback on the company’s health while the complementary metrics offer a clear understanding of performance without overloading with too many numbers.
To plan better, Vinicius compares the results with his annual planning, which helps ensure everything is as expected. If there are discrepancies, necessary changes are made to realign the strategies.
Analytics
Another relevant channel for the social media report is Google Analytics Therefore, Gambeta developed a template that highlights information such as cities that have the greatest impact on the business and access sources.
The bounce rate and time on page are analyzed to understand user behavior If any issue is identified in these metrics, a more detailed report is generated to investigate the causes and adjust actions as needed.
This approach allows for efficient analysis by maintaining a focus on the most relevant information for strategic decision-making.
RD Station
In the social media report template from Agência de Bolso, RD Station analysis is focused on simple and easy-to-visualize metrics such as the number of leads generated and their sources, in addition to indicators about sent emails like open rate and unique clicks.
With this, it is possible to perform efficient monitoring and ensure that any issues are quickly detected and addressed while maintaining a clear view of overall performance.
Meta Ads
Finally, Agência de Bolso has in its social media report template the analysis of Meta Ads to obtain an overview of ad performance.
Since Vinicius is not a traffic manager this section is simplified to assess if the ads are achieving the desired objectives on Instagram and Facebook and make decisions based on these essential metrics.
In addition to the above channels, which are the main ones for the Agência de Bolso strategy, you can also import all other social media present in your digital marketing project into this template, such as LinkedIn, Google Ads, Search Console, Google My Business, and much more.
How to access the social media report template from Agência de Bolso
Did you like getting to know the social media report example created by Vinicius Gambeta? The good news is that the model is available on Reportei for you to extract insights for your analyses and even create your own version from it.
Including you can customize your reports as much as you want save your templates to use later and even go further in your analyses with Reportei AI which automatically interprets the data for you and suggests the best actions to advance your results.
What are you waiting for? Access your account or take a free 3-day trial to start generating the most complete reports right now!
