Understand what a social media analyst does, how they contribute to a company’s success, and what skills are needed to become one.
With digital marketing gaining more and more relevance for companies, the social media analyst has become indispensable for brands that want to strengthen their online presence and optimize interaction with the public.
But after all, what does this professional do and how do they contribute to the success of different types of businesses on the internet?
In this article, we will explore everything about this role, necessary skills, tools used, and career prospects for those who wish to pursue this field. Stay tuned.
What is a social media analyst?
To start, the social media analyst is the professional responsible for the management of a brand’s communication on social networks..
In this way, they act strategically to increase brand visibility, engage followers, and monitor interactions with the public, always seeking to optimize the impact of actions on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, among others.
Furthermore, they are also responsible for tracking metrics and analyzing the results of campaigns, and must use this information to adjust and improve marketing strategies.
In other words, they are an essential professional in a scenario where social networks are primary communication channels between brands and their consumers.
What are the main functions of a social media analyst?
That said, the responsibilities of a social media analyst can vary according to the size and marketing objectives of the company.
But generally, the professional can be tasked with the following activities:
- Content creation develops posts, texts, images, videos, and other types of creative content that will be published on social networks. The focus is to create attractive materials aligned with the brand’s identity and promote audience engagement.
- Campaign planning participates in planning marketing campaigns on social networks. That is, establishes objectives, defines the target audience, and creates specific actions to achieve the desired results.
- Community management interacts with followers, responds to comments, direct messages, and engages with the audience in a personalized and effective way. The professional should act as a mediator between the brand and consumers.
- Performance monitoring analyzes the performance of posts and campaigns, monitoring metrics such as reach, interactions, and conversions. From this analysis, they adjust the strategy to improve results.
- Paid ads management besides the organic part, the analyst may also be responsible for managing paid campaigns such as advertisements on Instagram and Facebook. This involves budgeting, audience segmentation, and results analysis.
Finally, it is essential that the social media analyst stays always attentive to new trends and network features to implement updated and innovative strategies.
After all, the digital world is constantly evolving, and this professional must be prepared to adapt.
How does this professional contribute to the company’s success?
As we showed above, the work of a social media analyst goes far beyond simply posting content.
Therefore, their direct contribution to a company’s success comes through different aspects such as:
- Increasing the brand’s visibility and engagement through the creation of strategic content and regular postings. Constant digital presence is crucial for the company to be remembered when the consumer is ready to purchase.
- Strengthening the relationship with the audience from constant interaction with followers, answering questions and comments. Thus, the social media analyst helps create a bond between the company and its consumers, promoting loyalty.
- Boosting sales By managing ad campaigns, the professional helps generate qualified leads and consequently increase sales. Additionally, they use social networks as a conversion tool, leading followers to interact with the company’s products and services.
- Data analysis that allows understanding what is working and what needs to be adjusted in the campaigns. With this monitoring, the analyst can create more assertive marketing strategies and measure the return on investment (ROI) of each action.
Training and skills needed for the profession
But what is needed to become a social media analyst?
The training of this professional can vary, but generally involves areas like marketing, advertising, social communication, or administration..
However, even though a university degree is important, many companies also value specific certifications in the field and practical experience.
Furthermore, a good analyst must be creative to produce engaging and innovative content that attracts the audience’s attention on social networks.
They must also know how to interpret performance data, maintain communication with the public, and understand how the main channels work, including algorithms, best practices, and important resources for developing their work.
Tools that the social media professional uses in their routine
Speaking of which, the day-to-day of a social media analyst involves using various tools to optimize work and improve campaign results.
Thus, some of the most common include:
- Post scheduling like Buffer and Later that allow scheduling posts on multiple platforms at once, saving time.
- Design to create images, videos, and other visual content, tools like Canva and Adobe Spark are essential.
- Performance analysis platforms like Instagram Analytics, Facebook Insights, or Reportei that gathers data from different networks in one place, allow the analyst to monitor campaign results and evaluate audience engagement.
Career prospects for a social media analyst
Finally, the field of action for the social media analyst is constantly expanding, especially with the growing importance of social networks in the corporate environment.
Thus, the opportunities for this professional go beyond simply managing posts, with the possibility of growth in different areas such as:
- Specialization in paid traffic to focus on ad campaigns on platforms like Meta Ads, TikTok Ads, and more. Thus, the professional can become a paid media analyst.
- Management of large accounts in larger companies or digital marketing agencies, the analyst can evolve to leadership positions, taking on roles as a coordinator or manager.
- Consulting and mentoring with time and acquired experience, the professional can also act as a consultant or mentor, helping companies structure their digital marketing and social media strategies.
Additionally, the salary of a social media analyst can vary depending on the region, size of the company, and experience of the professional.
On average, the amount ranges from R 2500 to R 4500 per month, and can increase with specialization in areas like paid media or managing large brands.
In conclusion, we can see that the social media analyst plays a crucial role in the marketing strategy of any company that wants to stand out in the digital environment.
Their role ranges from creating content to data analysis and managing paid campaigns with the aim of strengthening brand presence and generating concrete results.
In other words, for those seeking a dynamic career with good growth potential, this profession offers various opportunities and prospects for the future.
- Take the opportunity to also read What does a digital marketing analyst do?
