Find out how to schedule posts via Meta, what advantages the platform offers, and check out the comparison with Reportei Flux, a new scheduling tool in the market.
Scheduling posts via Meta or through other tools is an essential strategy for professionals who work with social media management.
After all, by automating posts, they not only improve organization but also ensure a more consistent online presence and increase productivity within projects.
However, a common doubt often arises, is it really worth using the native Meta system? Or could opting for external platforms like the new Reportei Flux be more efficient in the routine?
In this article, we will explore how the tools work, the pros and cons of each option, and help you make the best decision for your brand or agency. Stay tuned.
How to schedule posts via Meta
First of all, it is essential to understand how post scheduling via Meta works.
The solution, which is directly integrated with Facebook and Instagram platforms, is highly sought after for offering convenience to users who want more ease and speed.
In fact, the tool is available through the Meta Business Suite, a solution that centralizes the management of these social networks in one place from the creation of content to the publication of ads.
Below, see a simple step-by-step to schedule posts via Meta.
- First, access the Meta Business Suite with your business account, then go to the Content area.
- Click on Create Post or access the side menu to choose the format like stories.
- Choose the social network where you want to post: Instagram, Facebook, or both.
- Write your content and add images, videos, or links.
- Review the preview to ensure everything is correct.
- Click the arrow next to Publish and select Schedule Post.
- Then choose the desired date and time for the publication.
- Confirm the scheduling by clicking Schedule.
With this, we can see that the process is simple, intuitive, and accessible even for those starting to work with social media management.
Advantages and limitations of the native system
In other words, knowing how this tool works, we can see that choosing to schedule posts via Meta offers clear advantages to marketing professionals, such as:
- Simplicity and convenience since it is ideal for freelancers or small businesses that do not have complex demands.
- No additional costs completely free, making it an excellent option for those seeking savings.
- Full integration with Facebook and Instagram the system ensures full compatibility with these channels, making the posts scheduling quite efficient.
However, there are some limitations that need to be considered before choosing to use only this tool. Some of them are:
- Restricted functionalities advanced features such as a flow simplifying client approval are not available.
- Management limited to two social networks does not allow for the simultaneous management of other networks beyond Facebook and Instagram, which can complicate the routine of teams creating content for multiple channels.
Therefore, it is essential to analyze these factors before deciding whether the tool suits your routine or not.
Benefits of external tools
In fact, to overcome the limitations of scheduling posts via Meta, many companies and digital marketing professionals turn to external solutions such as Reportei Flux.
This is because tools like Flux usually offer broader and more advanced functionalities, allowing for the management of content across various social networks simultaneously.
Thus, in addition to Instagram and Facebook, they also integrate with channels like TikTok, YouTube, LinkedIn, Pinterest, among others.
But when we speak specifically about Flux, another strong point is its visual and intuitive interface that facilitates the planning and visualization of the editorial calendar.
Along with this, the simultaneous and quick scheduling saves time and significantly increases operational efficiency.
Finally, it is worth highlighting that the possibility of performing batch approvals is another important differential of Reportei Flux, which helps simplify the workflow in larger teams and facilitates communication among all involved in the process.
Schedule posts via Meta or via Flux
Now that you know everything about Meta and Flux, it’s worth checking out our comparison that highlights the main features and advantages of each tool.
| Aspects | Meta Business Suite | Reportei Flux |
| Free of charge | 100% free | Paid but offers additional features and a free trial |
| Management of multiple networks | Only Facebook and Instagram | Several social networks simultaneously |
| Batch approval flow | Not available | Available and facilitated |
| Quick and simultaneous scheduling | Can be done on the two available networks | Can be done on all compatible networks |
| Intuitive and visual interface | Simple and visual | Advanced, intuitive, and visual |
| Ideal for | Small businesses and freelancers | Larger companies, agencies, and professionals with a high volume of content |
Therefore, if you are a freelancer or have a company with a low volume of posts and few channels, the native Meta system may be sufficient due to its simplicity and zero cost.
However, if you manage multiple social networks, have a large volume of posts, or work in teams where approval and monitoring are essential, investing in an external tool like Reportei Flux is a more efficient and strategic option.
Get to know Reportei Flux in practice
Having said all that, we can see that Reportei Flux is a tool that helps optimize post scheduling and content management across multiple social networks..
Recommended for agencies, companies, social media professionals, and freelancers, it stands out for providing agility, organization, and more strategic management for your projects.
Thus, while the native Meta system can meet more basic needs, Reportei Flux is more suitable for those seeking greater efficiency when working with multiple social networks.
Want to experience how Reportei Flux can boost your results? Sign up now for our waiting list and be among the first to test its features.
