Check out the best tips for report analysis for marketing agencies from the template by expert Rodrigo Maciel Umbler Club
Did you know that Reportei has a suggested specific template for generating reports for marketing agencies?
Developed in partnership with Rodrigo Maciel, partner of Umbler and Umbler Club, this model gathers the main networks and metrics for a complete and precise analysis, helping agencies optimize their digital marketing strategies. Check out the details below.
Get to know the agency report by Rodrigo Maciel
The report template for marketing agencies created by Rodrigo Maciel of Umbler Club is a complete tool for more precise analyses of the company’s strategies.
Thus, the model gathers the main networks and metrics focusing on the data and graphs that directly impact sales and brand engagement The main channels include Google Analytics, Google Meu Negócio, Meta Ads, LinkedIn, and Instagram, which provide a complete view of agencies’ online presence.
The goal is to offer clarity on the impacts of marketing actions of this business model and highlight the data that generate more value. To achieve this, Rodrigo avoids vanity metrics and focuses on indicators that contribute to achieving larger goals.
Below, you can see which are the most important channels in the report template for agencies and tips for each platform. Let’s go!
Google Analytics 4
As the website is essential for acquiring more prepared leads with greater digital maturity, the report from Google Analytics developed by Rodrigo aims to monitor metrics that directly influence the quality of these contacts.
Thus, the model and its analysis tips emphasize monitoring the behavior of visitors on the site identification of main sources of traffic and evaluation of the landing pages that generate greater engagement.
With this information, agencies can optimize their marketing strategies to attract and convert high-value leads, ensuring more effective and profitable results from their site.
The report template for marketing agencies by Rodrigo Maciel offers valuable tips for analyzing Google My Business especially for agencies with local businesses.
For this reason, the model highlights the importance of monitoring specific goals like website clicks, calls, and directions to understand how their campaigns attract potential customers to the company.
By tracking these metrics, it is possible to assess how customers interact with the business online and offline and find ways to increase the visibility and attractiveness of the local business.
Meta Ads
More than just being present on Instagram and Facebook, Rodrigo highlights that it is essential to use Meta Ads to run ads on the platform focusing on increasing the reach and engagement of the pages.
In this way, the model suggests first monitoring the results related to the highlighted campaigns as well as the ads of the period. Then, the general data of reach, clicks, CTR, CPC ROAS among others, along with the performance on each social network.
Another social network that Rodrigo highlights in the report template for marketing agencies is LinkedIn which is a great channel for attracting leads, talents, and for job ads at the company.
For this reason, the model focuses on monitoring metrics such as profile follower growth, reach, engagement with posts, clicks, and contents that performed better over the period.
The report template for marketing agencies by Rodrigo Maciel also highlights the importance of a detailed analysis of Instagram to maintain a consistent and effective presence. After all, taking care of the profile is essential to strengthen the brand, reinforce the company culture, and engage potential talents.
To do this, attention must be paid to reach and engagement with content in addition to analyzing the performance of Stories and Reels, which can offer insights into the type of post that resonates most with the audience.
YouTube
Rodrigo Maciel points out YouTube as a powerful ally in the search for relevant terms and the exploration of potential niches. Thus, for agencies working with the platform, analyzing video performance is strategic to ensure good positioning and the creation of effective content.
For this reason, in the template he presents the highlighted general performance information and then works with data on the audience and best performing content over the period.
Finally, the marketing agency report by Rodrigo emphasizes the importance of not sidelining Facebook in strategies After all, depending on the market niche, the platform can be an excellent channel to find buyer personas and increase the brand’s reach
Thus, the Umbler partner highlights in the model the information related to the page reach and audience profile, then focusing on post performance, engagement, and types of content that work best on the social network.
In addition to the strong presence of the above channels in Rodrigo’s marketing report, it is worth remembering that the template can include data from other relevant platforms for your agency, such as Google Ads, Search Console, marketing automation tools, CRM, and much more.
In other words, this model is a starting point based on the expert’s experience for other agency owners to customize their own templates according to their needs.
How to access the report template for agencies
Moreover, the report template for marketing agencies developed by Rodrigo is available on Reportei to assist you in extracting the best insights about your business.
As mentioned above it is possible to customize your reports as much as you want and save your templates for later use. Another benefit is that you can go further in your analyses with Reportei AI which automatically interprets the data for you and suggests the best actions to advance in sales results and brand reach.
To take advantage of these and other features, just access your account or take a free 3-day trial to start generating the most complete reports right now.
