Have you been considering switching from a personal Instagram profile to a professional account? Here’s how to do it step by step
Changing from a personal profile to a professional account on Instagram is simple. Still, it makes a world of difference if you want your content to look professional, increase the reach of your account with ads, and access key metrics so you can analyze results more efficiently.
According to Instagram, more than 200 million business accounts are currently active on the platform. Many have been using advanced features to draw and engage with their followers and increase their chances of converting them into clients or customers.
If you want to join the team, you’ll find a helpful tutorial below on how to make that switch. We’ll also cover the benefits and give you a few more tips for measuring the success of your account. Shall we start?
How to switch to a professional account on Instagram
Anyone can do it by following a few simple steps. Here’s how it works:
- Access the Settings tab in your Instagram profile;
- In Account, scroll to the bottom of the menu and select Switch to professional account;
- Next, you can choose between Content Creator and Company, according to what’s in line with your business;
- Next, select the category that best fits your content and work;
- Fill in and review your contact details;
- If your personal profile is private, you’ll have to set it to public. And that’s it! Your business profile is ready!
Quick and easy, right? The next step is to start using the features available for business accounts for a successful profile.
Customizing your business profile
Business profiles draw attention, so you should include info that helps users connect with your brand.
An ideal bio contains a link to the website, a description summarizing the business as well as possible, and buttons to encourage contact via email, phone, or access to an address (if you have a physical store or office).
Promoting posts
Switching to a business Instagram profile also lets you promote content and reach a wider audience.
But for that to happen, you’ll have to connect your Instagram account with a Facebook page. That’s easy if you’re the page, Admin. You can manage campaigns through Facebook Ads Manager as well.
Creating a store on Instagram Shopping
For brands with physical products, having a store on Instagram Shopping is a great idea. That’s because it makes it easy for people to view your items and adds practicality to the relationship between stores and their customers.
In fact, according to Instagram, 70% of shoppers use the platform to look for products they’re interested in buying, which makes it highly effective for brands.
Accessing metrics and insights
Another benefit of having a professional account is Instagram’s reporting tool, Instagram Analytics. It gives you intel on your network performance and insights to help you improve your content.
Some metrics are account reach, video views, clicks, interactions with content (e.g., likes, comments, and shares), demographic and geographic data on audiences, and their behavior. They help you gauge what days and times are the best for uploading new content).
Generate Instagram Business reports in seconds
But you don’t have to stick to Instagram Analytics only to track your metrics and insights. Integrating your business account with Reportei lets you generate complete, custom reports for your clients and decision-makers.
The data in reports is captured automatically, and you can then complement it with your own analysis in text, image, or video format.
Plus, you can customize templates to prioritize the most relevant information. Then, just save your template. You can use it again for the same project or any other you’d like.
Start today! Access our platform and start generating reports to measure the performance of your professional Instagram.
