Check out the best tips to understand how to monetize on TikTok through video views, brand partnerships, TikTok Shop, and much more.
Understanding how to monetize on TikTok has become a goal for many content creators who wish to turn their passion for videos into a source of income.
With millions of active users daily, the platform offers numerous opportunities to make money, from brand partnerships to selling products and services.
But if you still don’t know how to start making money on TikTok, don’t worry! In this article, you’ll discover practical tips to make the most of the monetization potential of the platform. Let’s go!
How to monetize on TikTok? Check out 5 ways!
Whether through video views, brand partnerships, TikTok Shop, affiliate marketing, or earning rewards with Lives, we’ve listed the best tips below on how to make money on TikTok. Discover which ones work best for your profile.
1. Creator Rewards Program
One of the most popular ways to monetize on TikTok is through the Creator Rewards Program which was known as TikTok Creator Fund.
Therefore, if you produce high-quality videos and have great view results, this program is ideal to turn your creativity into a source of income. It provides cash rewards for every thousand views obtained in the published content.
To activate this option in your account, just follow the instructions below:
- Go to the profile and click on the settings menu.
- Access the creator tools tab.
- In the monetization section, access the Creator Rewards Program.
- Check the necessary requirements: be over 18 years old, have more than 10,000 followers, and have more than 100,000 video views in the last 30 days.
- If you meet the requirements, a button will appear to start monetizing on TikTok.
In fact, the platform itself offers tips to assist in this monetization process. One of the main ones is to publish videos longer than 1 minute, as the current user preference on the network is for slightly longer videos.
Furthermore, it is estimated that TikTok currently pays 0.02 to 0.04 for every thousand views, roughly 10 cents in Brazilian currency when rounded. In other words, the Rewards Program works better for those with a good base of followers and video views.
2. Brand Partnerships
Another effective way to monetize TikTok is through brand partnerships using the Creator Marketplace tool. This option connects companies with content creators, allowing your profile to be selected to create promotional videos.
Depending on the agreement, these contents can be published on your own profile or sent directly to the brand.
Just like in the Rewards Program, some eligibility criteria must also be met to participate in the Marketplace.
- Be at least 18 years old.
- Gain 10,000 or more real followers.
- Have posted at least 3 videos in the last 30 days.
- And accumulate 1,000 real video views in the same period.
Along with this, it’s crucial to ensure that your content complies with TikTok’s community guidelines and brand policies. By meeting these requirements, you can start collaborating with brands, turning your presence on the platform into a lucrative opportunity.
Also read How to find influencers on TikTok
3. TikTok Shop
In addition to using TikTok for promotion, you can also directly sell your own products through the platform thanks to the TikTok Shop .
This feature turns your profile into a complete showcase, allowing you to add a shop tab, tag products in videos, and even in live broadcasts, all integrated into the user experience so they can purchase without leaving the app.
This is an excellent strategy for entrepreneurs, brands, or creators with their products, such as clothing, accessories, cosmetics, or custom items. Simply register as a seller on TikTok Shop and set up your catalog.
The platform itself provides support with tools for sales tracking, performance, and logistics, in some cases with integration with marketplaces and shipping solutions.
Thus, TikTok ceases to be just a promotional channel and starts acting as a virtual store embedded in the social network, with enormous potential for reach and conversion.
4. Affiliate Links
A fourth way to monetize on TikTok is through affiliate marketing. In this strategy, you associate with large e-commerce platforms like Amazon or Mercado Livre and promote product links in your content.
As a result, every time someone makes a purchase through these links, you earn a commission from the sales platform. This is very useful for those who make videos with reviews of products like electronics or makeup.
Although it’s not possible to add links directly in the content, in these cases, it’s possible to insert them in the bio of the profile on TikTok or in the comments of the posts. This way, you can leverage the visibility of your videos to generate additional income with affiliate marketing.
5. TikTok Lives
Finally, the Lives are an engaging way to monetize on TikTok, as your viewers can send virtual gifts to show support for your live content.
According to the platform, these gifts are converted into Diamonds, the way it acknowledges your popularity and contribution on the network. By accumulating Diamonds, you can request rewards as a payment directly to your PayPal account or an external bank, depending on your region.
To receive these benefits, you must follow the Community Guidelines. Additionally, the platform advises you never to ask for gifts or offer incentives in exchange.
The Live Gifts option is available in the app settings, along with the tool to track your balance and withdraw your rewards.
Stay tuned for new ways to monetize TikTok
In addition to following the above tips, keeping up with new ways to monetize TikTok is essential to maximize your opportunities to earn money on the platform.
After all, the monetization tab is always updated with new features. For example, one of the latest is the possibility of receiving payment from artists to use their music in your videos.
Furthermore, through the Creator Academy, you can keep an eye on everything the platform launches and learn how to use all its resources to expand your profile’s reach.
But remember that to fully capitalize on these opportunities, it’s essential to meet the platform’s criteria and identify what best suits your content and the niche you cater to.
In fact, monetization on TikTok doesn’t happen overnight. It’s a process that requires patience, learning, and the creation of relevant content.
By mastering the tools and understanding the trends, you can grow on the platform and turn your profile into a constant source of income.
Take the opportunity to check out other tips in the article Engagement on TikTok: Check out 13 tips to increase your brand’s rate.
