Here’s how TikTok influencers can help you and how to find them
In Brazil and the rest of the world, TikTok’s popularity has been soaring. Brands are always looking for influencers with creative content that stands out. But how can you find influencers that match your business and help boost engagement with your target audience?
With so many types of users and content, it’s best to thoroughly research influencer profiles to get a good idea of how they can help improve your relationship with followers.
TikTok Creator Marketplace (TTCM) is TikTok’s tool that helps connect brands and influencers. This article covers the advantages of establishing partnerships with tiktokers and tips for finding those who can benefit your brand the most. Keep reading!
TikTok influencers: who are they?
TikTok is one of the most popular social networks among teenagers and young adults today. So, users who produce content for these audiences (usually using humor) are likely to do well and get good reach and engagement results.
That leaves the door wide open for brands to create fruitful partnerships and boost their advertising, as TikTok influencers have already hacked into successful interactions with followers and know how to impact their audiences.
Some of the most popular names in Brazil (and the world) are:
- Khabane Lame (@khaby.lame) – over 152 million followers;
- Charli D’Amelio (@charlidamelio), – over 158 million followers;
- Bella Poarch (@bellapoarch) – over 92 million followers;
- Cleyton Silva Santos (@spider_slack) – over 35 million followers;
- Virgínia Fonseca (@virginiafonseca) – over 35 million followers;
- Tirulipa (@tirulipa) – over 30 million followers.
Impressive numbers, right? But however many followers an influencer may have, some relevant questions to ask are: are they a logical choice for my brand? How is their engagement?
Why should you invest in partnerships with TikTok influencers?
But is a partnership on TikTok the best for your brand? Finding the right person can be highly beneficial for your business.
According to a data survey by Opinion Box, TikTok reached over 74 million Brazilian users in January 2022. 82% access the network at least once a day, and 42% enjoy following their favorite brands.
On user preferences and habits, 64% watch funny videos, while 66% use social media as a distraction.
That means your brand can have a field day! Not only does that justify having a TikTok business profile, but choosing the right influencers can help you reach your audience in a lighthearted and natural way.
How to find influencers on TikTok
With that in mind, here are some things you can do to find influencers on TikTok. The first is through the TikTok Creator Marketplace (TTCM), a tool geared towards bringing content creators and brands together and managing ensuing partnerships.
According to TikTok, you can currently find over 500,000 content producers from 24 countries and regions on the platform. One major perk is that you can review the profile history and video data before submitting a business proposal.
Here’s what you need to do to find the best influencers for your brand. Check it out!
Perform advanced research
The TTCM search lets you find influencers through threads, audience demographics, video themes, and more.
That helps you find the right influencer according to location, age group, average views, and engagement rate.
Assess the profile reach and engagement
Once you’ve found suggestions of content creators to get in touch with, you’ll need to analyze their profile reach and engagement data. TikTok shows you metrics on views, interactions (likes, comments, and shares), follower growth rate, audience demographics, and others.
Under those metrics, you’ll be able to compare that data with profiles of similar content producers, so you can decide whether a partnership with those influencers makes sense for your brand.
Send a business proposal
Once you’ve found the right influencers, you can contact them through the TTCM platform and seal the deal.
Monitor partnership results
Last, TTCM has a reporting tool you can use to monitor your campaign performance. If you’re working with more than one influencer, comparing results will show you the highest-performing partnerships.
Did you like our tips on finding TikTok influencers? Then check out this article for more: TikTok or Reels: which is the best fit for my digital marketing strategy?