How to manage Work From Home (WFH) in marketing agencies

How to manage Work From Home (WFH) in marketing agencies
Managing WFO in marketing agencies is not an easy task, but it has become an essential method of work since social distancing was chosen as the primary preventive measure against Covid-19.

Check out the four main tips to adopt WFH in marketing agencies

Managing WFH in marketing agencies is not easy, but it has become an essential method of work since social distancing was chosen as the primary preventive measure against Covid-19.

All over the world, companies have faced the challenge of adapting teams to the new scenario, managing accounts without face-to-face meetings, and performing quality deliveries with different routines.

Amid so many transformations, the transition process from one working model to another may seem even more complicated, right?

So, to help you organize your agency’s activities, we’ve listed the top four tips for successful remote work and team management. Check it out!

How do I manage my team’s work remotely?

Despite having gained much more space in recent years (mainly with technological advances), WFH demands more significant adaptation from those who have become accustomed to the rush of offices, living with the team, and solving problems “face to face.”

Thus, this “new model” needs organization, planning, discipline, and, above all, effective communication between all parties.

If you are going through this change now, this is the time to reflect on both your processes and your way of leading. 

Therefore, below, we have listed the essential tips for implementing work from home in marketing agencies. Shall we?

1. Make sure everyone follows the same workflow

Going through this time of adaptation, leaving the offices, and going to WFH requires special attention to the processes that coordinate your team’s work.

Even if it lasts only a few weeks (or a few months), WFH needs to have a methodology that ensures that all employees follow the same workflow and are produced outside the environment they are used to.

It is about aligning expectations and the new reality of each one. If before everything was solved in face-to-face meetings, now is the time to find new ways to meet customers’ needs, discuss ideas and perform deliveries.

To do this, you can adapt goals and project management tools that already exist in your agency or look for new methods that are more efficient in organizing remote work.

2. Define effective communication channels

As all communication will be done online, you must define channels that help to centralize information and keep the whole team in the same flow.

To hold your meetings, for example, several video calling tools bring the whole team (or part of it) together and facilitate the exchange of ideas with Google Hangouts, Zoom, and Skype.

As for daily activities, it is worth betting on messaging platforms that help with faster exchanges, as is the case of Slack and Basecamp

The important thing is to plan all the channels that will be needed at this time and to ensure that the team is aligned and that the project information is not lost in different media.

3. Hold productive meetings

One of the significant challenges of WFH is to keep objectivity and productivity always present – even in video calls!

Remote meetings are essential to ensure that all processes are running smoothly. But, face-to-face work also needs to be planned to generate an effective result.

Therefore, the ideal is to set fixed times in the week for recurring meetings and follow some guidelines, such as:

  • define the main objectives of each call and the issues that need to be addressed;
  • make room for everyone’s participation. This step is essential to maintain team unity and share ideas between members;
  • list all actions and next steps to be taken based on everything discussed.

Leaving the meetings with planned steps helps align the team, gives everyone a more precise direction to follow, and makes them more productive in their routines.  

4. Keep the team always aligned and motivated

This moment of transition from the physical headquarters to work from home also requires considerable attention to the adaptation and well-being of the team.

Many people are not used to working remotely, and this change in their reality and daily work can be a real challenge over the next few weeks. 

Therefore, closer monitoring – with feedback, alignment meetings, and motivational actions – can make all the difference in productivity and how each employee deals with the new reality (even if it is temporary).

Therefore, look for ways to be present, encourage learning, and show that each part is essential for the functioning of the whole.

During that time, both in remote contact with people and in the definition of processes, you will also gain new knowledge and understand, in practice, what works for your marketing agency. 

Did you like our tips on managing your work from home in marketing agencies? Then also share with us what good practices you have adopted to work remotely with your team!

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