With the growing need for strategic content production for social media, it’s impossible not to think about the importance of monitoring hashtags and using them correctly in your posts.
After all, these terms that are accompanied by the famous hashtag symbol have gained a lot of traction over time, especially on Instagram and Twitter, and today they are one of the most practical ways to search for relevant content on a particular subject.
However, despite being simple to adopt, hashtags need to be defined wisely so that instead of popularizing your posts, they don’t cause damage to your profile.
And besides being defined and used, they need to be monitored so you can keep betting on the right trends and attracting more users to your content.
That’s why in this article we have gathered the main reasons to bet on this social media feature and what are the 5 tools that can help monitor hashtags with ease. Keep reading to find out more.
Why monitor hashtags on social media
Monitoring hashtags on social media is essential to be strategic when creating your posts for Twitter, Facebook, or Instagram, for example.
Although it is a simple technique that consists of adding the symbol to a specific term, adding too many hashtags or keywords that are not aligned with your business can do more harm than good to your content.
Therefore, this monitoring process helps to search for trends, understand what users search for the most, and define the most relevant terms for your profile.
Additionally, monitoring should also take into account the hashtags prohibited by Instagram, which are terms used improperly and can lead to the infamous shadowban.
For those unfamiliar with the term shadowban, it’s a mechanism Instagram uses to reduce the reach of profiles that commit minor infractions. This ban is not explicit and is temporary, so in many cases, the user doesn’t even know it happened.
Besides the excessive use of hashtags or banned terms like followforfollow or likeforlike, other behaviors can also cause shadowban, such as the use of automations or excessive interactions. So it’s important to watch out.
5 tools for monitoring hashtags
But to help you not get banned in any way and succeed in your strategy, we’ve gathered here 5 tools to monitor hashtags not only on Instagram but also on Twitter, Facebook, and other media. Check them out.
1. Instagram
The first and most practical tool for monitoring hashtags on Instagram is undoubtedly the social network itself.
In the Explore field, represented by the magnifying glass symbol, you can search for the terms most aligned with your business and understand which ones are truly relevant, since you can know how many people have already used these hashtags.
Although it doesn’t offer as complete information as other external tools, this is an excellent start to learn about the popularity of keywords and start defining them.
2. X
Just like on Instagram, X also has a very important search tab for those who want to know the trending hashtags at the moment.
In the web version of the social network, it’s even possible to do an advanced search and discover complete information on each term that may be relevant to your content.
You can learn not only about the keywords but also the types of profiles that used them, locations, and deepen your search in specific time periods.
On your homepage, in addition to viewing the most popular terms of the moment, you can change the location to discover what’s being talked about in other regions of the world and click on the hashtags to find out what’s being said about each topic.
3. Top Hashtags
The Top Hashtags is a very simple tool to use but quite interesting for those who want to explore the most used terms worldwide and across various social networks like Instagram, Facebook, and Twitter.
By conducting a search and clicking on a hashtag option, you can see the number of posts made with it, measure its popularity, and find related terms.
Additionally, you can also find tips based on specific themes aligned with your business, like marketing, sports, or cars.
4. Social Searcher
Both for monitoring hashtags and knowing what people are saying about your brand or product, Social Searcher may also be a facilitating tool for your daily routine.
In its search engine, which is completely free, you can find public mentions on social networks like Instagram, Twitter, and other media.
Thus, it is possible to monitor the most popular hashtags for your business and even identify whether they are being used positively or negatively to avoid any issues with your content.
5. XPro
The X Pro has already appeared on our blog once as TweetDeck, a free scheduling tool on Twitter (the name before X). However, its features go far beyond, and it also allows for the monitoring of hashtags.
With this, you can more easily search for what makes sense to your audience and create more strategic content for this network specifically.
Additionally, TweetDeck allows you to manage multiple accounts which can be an excellent way to centralize information and have more control when monitoring the hashtags of each project on Twitter.So, did you like our tips on tools to monitor hashtags on social media? Then take the opportunity to also check out our article on how to increase your engagement rate on Instagram.!
