Learn how to use the social media dashboard in favor of your digital marketing strategy
Working on content development for online media goes far beyond having good and creative ideas. It’s necessary to do continuous analysis to understand what works, how the audience engages with the posts and what the main trends are for your brand.
In this context, the social media dashboard becomes a very useful tool for using data to track strategy results and guide digital marketing actions.
If you don’t know or are not completely familiar with this resource, we tell you in this article everything you need to know about dashboards. Follow along and get access to the following information:
- What is the social media dashboard
- 5 advantages of using a social media dashboard
- Get to know the social media dashboard from Reportei
What is the social media dashboard
The social media dashboard is nothing more than a report in a panel format responsible for gathering the main metrics of your content and campaigns in a dynamic, agile, and easy-to-interpret way.
With it, you can conduct real-time analyses of the media you use for your company or client, gathering data and making comparisons between different periods. All this in one place, without needing to jump from channel to channel to seek results.
Thus, the social media dashboard stands out as the ideal partner for the day-to-day life of the marketing professional who needs to stay updated on the performance of their accounts and make quicker decisions to enhance their strategies.
Also read Report and Dashboard understand the difference between the concepts
5 advantages of using a social media dashboard
There are several advantages of using the dashboard to track the results of actions on social media. Besides enabling real-time analysis, they are excellent tools for aiding in the centralization of information and communication with decision-makers.
Below, we gather the 5 main benefits of using this resource in your agency or company and detail how it can help in your social media routine.
1 Real-time analysis
When working with social media, marketing professionals always need to be aware that everything can change at any moment. Sometimes a content that worked and engaged the audience previously no longer does, and other trends or features emerge to expand strategy possibilities.
And it’s the data that tells you when you are succeeding or not in your actions. In this way, the dashboard becomes an essential tool for facilitating this analysis on a daily basis.
As they are very dynamic and demand recurring updates, it’s possible to verify in real-time the progress of your strategy and change or enhance your route to reach the project’s objectives.
2 Centralization of information
A digital marketing project for social media usually involves one or more channels for which you create content and need to track results to develop new strategies.
Collecting data from each of these media manually to have a complete view of performance can consume a lot of time from the analyst and thus be very laborious.
By using a social media dashboard that can automatically capture this information, the situation changes. The results become centralized in a single panel, which helps the social media professional be more productive in their interpretations and decision-making.
3 Ease of data visualization
Typically, dashboards also stand out for facilitating data visualization by highlighting metrics, charts, tables, and other features that make the whole process much simpler.
With this, it’s possible for analysts, by glancing at the most relevant metrics and information, to understand in less time the scenario of their projects and extract the necessary insights to make their decisions.
4 Extraction of insights
Far beyond understanding the present, the social media dashboard is an excellent tool to help think about the future and anticipate trends for your content.
Data is essential for extracting insights in a digital marketing project. So there’s no need to wait until the end of the month to generate a report and start replanning your actions from it, right?
Social media, like dashboards, are very dynamic. Therefore, the easier it is for you to track the main metrics, the greater the chances you will have access to ideas that help change your actions and make them more effective in reaching your goals.
5 Communication of results with clients
In the relationship with a client or project decision-maker, they won’t always feel 100% satisfied receiving reports every fifteen or thirty days. Many of them, when they have a greater affinity with the digital environment, like to be more close to the results and even the decision-making process.
In this way, a dashboard that allows for recurring data tracking and comparison with different periods is an interesting way to keep the decision-maker always updated about the project’s performance.
With closer communication, the client can become more of a partner with the marketing team, cooperate with strategies, and develop greater trust in their work.
Also read Sales dashboard 7 benefits of using the tool
Get to know the social media dashboard from Reportei
Now that you know the benefits of having a social media dashboard, you must be wondering how to set up and update yours, right?
The good news is that with Reportei, you have access not only to static reports but also to complete and unlimited dashboards from the main channels. We have Facebook and Facebook Ads dashboards, Instagram and Instagram Ads dashboards, LinkedIn and LinkedIn Ads dashboards, YouTube dashboards, and various other media.
By integrating the channels into the platform, it’s possible to access the metrics in real-time and navigate through different periods to extract the best insights for your digital marketing strategy.
Additionally, you can create a personalized template with the most relevant information for the project and share a link with your client so they have the freedom to navigate through the results and become closer to the action plan.
Take advantage of our three-day free trial to get to know the social media dashboard from Reportei and improve your team’s data analysis routine. Click here and register!
