Learn more about how to use a Company Page on LinkedIn
Having a Company Page on LinkedIn is an essential step for companies that want to stand out on one of the social networks that generates the most opportunities in Brazil.
According to a survey conducted by Goobec in 2018 LinkedIn currently reaches more than 600 million users worldwide making active participation on the platform quite a strategy for those investing in digital marketing.
Therefore, to help you create a company page on LinkedIn and boost your results on this network, we have created a guide with all the important information about Company Pages. Continue reading and check out our tips.
Why create a Company Page on LinkedIn
Being a social network for professional contacts, LinkedIn has a lot to offer for companies that create a page on its platform.
In addition to generating greater credibility for your business, the Company Pages facilitate users’ access to your information to your products or services, and the job opportunities you create.
Company Pages on LinkedIn also allow for the creation and management of ads the monitoring of data regarding your target audience and tracking the results of the content that you produce and share.
All of this facilitates interaction with followers as well as the targeting of your content to the right people.
Therefore, if you haven’t created your Company Page on LinkedIn yet, it’s time to start investing in this social network right now.
Requirements to have a Company Page
Before you start your Company Page on LinkedIn, you and your company need to meet some requirements set by the platform Below you can see what they are:
- having a personal profile that contains your real first and last name, is active, has several connections, and is considered intermediate or champion;
- you must be an employee of the company that wants to create the Company Page and your position must be added in the experience section of your profile
- the organization needs to have its own email domain that is exclusive to it and your account must be associated with this corporate email
If your company meets these prerequisites, you can create your Company Page using the step-by-step guide provided by LinkedIn.
Don’t forget that the more complete the information about your company is, the more chances it will have to stand out and attract users on the platform.
6 tips on how to optimize the Company Page on LinkedIn
For those who want to go further and further optimize your Company Page we have listed below six essential tips that make all the difference when it comes to generating the best results. Check them out:
1 Customize your URL
When you create your Company Page on LinkedIn, it will receive a URL with a standard numeric code.
To change this code, just go to LinkedIn settings and click on public profile. From there, you can check if your business name is available and customize your URL so that it can be found by users more easily.
2 Encourage your employees to join the network
Encouraging your employees to join LinkedIn and tag the Company Page in their profiles is a great way to increase the company’s organic exposure and ensure it reaches more users.
Additionally, you should also encourage your team to share the content that are produced or shared on the platform. You can be sure that this active participation is essential to improve your results.
3 Use the right keywords on your page
Company Pages can greatly contribute to your Search Engine Optimization (SEO) strategy as they are also ranked by Google.
Therefore, it is very important that you always select the right keywords for your content and add the most relevant terms in your company’s description.
In addition to contributing to search engines, these optimizations also help with searches conducted on LinkedIn itself.
4 Create effective ads
As we mentioned earlier, Company Pages allow you to create ads that help promote your content and your company.
The targeting on this network is even more specific and detailed which creates opportunities for you to attract your target audience and drive traffic to your site more effectively.
5 Produce and share relevant content
Due to its more educational characteristic, LinkedIn is also an excellent space to promote the blog posts and rich materials published on your site/blog.
Producing and sharing relevant content is extremely important to attract more followers to the page and increase engagement with them.
Therefore, always maintain regularity and never fail to encourage the team to promote posts, news, and job openings that you offer.
6 Track your page’s results
Measuring the results generated by your page is an essential step to understand if your strategy is working and to seek new techniques to improve it.
Through the data analysis you can acquire valuable information about your followers, such as the positions they hold and the sectors they work in, and the performance of your posts, such as the number of views and engagement.
With Reportei you can generate a report and gather these metrics in a much more practical and agile which facilitates both analysis by the marketing professional and communication with the company’s decision-makers.
With this information, it is possible to target ads more effectively and focus on producing content that truly generates engagement and interaction with the target audience
Want to know all the details of our report and further facilitate the performance analysis of your Company Page on LinkedIn? Then access your account or register on our website to test Reportei!
Also read Summary on LinkedIn: What it is, what it’s for, tips on how to do it, and examples
