Check out the most significant dates in the 2026 marketing calendar and ideas for developing strategic campaigns throughout the year
Organizing a marketing calendar is one of the most important steps for those who want to plan campaigns in advance and take advantage of every opportunity throughout the year.
After all, commemorative dates always play an important role in company strategies as they help predict seasonality, anticipate trends, and connect brands to what makes sense for their audiences.
With that in mind, we have gathered the main dates of 2026 and suggestions on how to make the most of them. Please note that this content was originally produced in Brazilian Portuguese. Follow the suggestions and adjust the dates according to your country’s calendar.
Follow along.
2026 Marketing Calendar: see the main dates for your planning
Organizing month by month helps to better visualize the year and understand how dates relate to each other.
Thus, instead of creating isolated actions, you start thinking in cycles, prepare the audience in advance, and build more solid narratives.
Therefore, below you will find the main dates of each month accompanied by ideas that can be easily applied in different sectors. Let’s go!
1. January
To start, January always carries the feeling of a new beginning, and because of this, it is usually very symbolic for campaigns that talk about new goals, organization, habit changes, or routine resumption.
Thus, brands in wellness, stationery, education, fitness, and personal finance have a privileged space at this time.
Moreover, at the end of the month, the Day of Saudade 30 can inspire more sensitive content, actions that reinforce emotional memory, or even email marketing campaigns to reconnect with customers who haven’t purchased for a long time at the online store.
2. February
When we talk about February, it’s impossible not to think about Carnival isn’t it?
After all, the date, which in 2026 takes place on 17/02, moves entire sectors such as fashion, tourism, beauty, food, beverages, and entertainment.
But if your brand is not part of these segments, you can still take advantage of the period to develop relaxed campaigns and content that relate in some way to the theme.
Outside the revelry, there is also another important movement: the return of classes which boosts stationery, publishers, educational platforms, and much more.
3. March
Undoubtedly, March is a rich month in the marketing calendar because it brings together two strong dates International Women’s Day 8 and Consumer Day 15.
The first generally involves emotional campaigns, social actions, real stories, and valuing women in different contexts.
The second is ideal for driving discounts, coupons, and promotional actions, being especially relevant for retail and ecommerce.
It is worth remembering that the month marks the beginning of autumn 20 and the proximity of Easter, which allows for the preparation of seasonal content in advance.
4. April
Speaking of which, the highlight of April is Easter which will take place on 05/04, one of the most utilized dates by sectors such as food, retail, and tourism.
Thus, besides the classic chocolate campaigns, brands can explore storytelling in their content, prepare personalized kits, and even thematic experiences.
Another opportunity to keep an eye on is the Tiradentes holiday 21 which usually boosts travel, weekend promotions, and historical content.
5. May
It’s hard to think of May without remembering Mother’s Day 10 one of the strongest retail dates of the year.
At this time, beauty products, perfumery, gastronomy, fashion, and even experiences such as restaurants and spas have great prominence.
Furthermore, emotional campaigns and content that address motherhood, memory, and affection generally achieve good engagement on social networks regardless of the sector in which your company operates.
It is also worth mentioning that the month includes other opportunities like the Labor Day 1st and the Hug Day 22 which can be used in institutional actions and relationship campaigns.
6. June
June brings the much-anticipated Valentine’s Day 12 a date that favors practically all sectors, from retail to gastronomy, including personalized experiences.
In other words, it is a great time to work on storytelling and sensitive campaigns that reinforce the connection between brands and people.
Also in June, the June festivals perfect for thematic actions and the winter 21 which boosts segments such as fashion, beauty, and gastronomy.
Finally, in 2026, there is an additional attraction: the beginning of the FIFA World Cup 11 which boosts bars, electronics, decoration, and sports retail.
7. July
Meanwhile, July usually has smaller but very welcome campaigns to strengthen digital presence.
For example, the month includes dates like Pizza Day 10, Rock Day 13, Friend’s Day 20 and the end of the World Cup 19 which can generate fun content on social networks and segmented campaigns.
Moreover, it is the month of school holidays, favoring tourism, leisure, gastronomy, and education companies.
Additionally, as it marks the beginning of the second semester, it can also be the ideal time to review the year’s results so far and adjust planning if necessary.
8. August
Undoubtedly, the highlight of the marketing calendar in August is Father’s Day 9 which is also a very strong date for categories like electronics, men’s fashion, perfumery, premium beverages, and experiences such as restaurants and outings.
Along with this, campaigns highlighting different forms of fatherhood also show a good return for brands.
9. September
September brings the Customer Day 15 which is excellent for loyalty actions such as offering cashback, coupons, exclusive conditions, and content that values those who already follow the brand.
The month is also marked by Brazil’s Independence 7 with potential for institutional content and the beginning of spring 22 conducive to colorful campaigns, seasonal collections, and themes related to renewal.
Finally, it is worth remembering the campaign of Yellow September focused on emotional health. Here, it is ideal to adopt informative and awareness content rather than commercial.
10. October
Dominated by Children’s Day 12 the beginning of October moves the sectors of toys, fashion, education, technology, and entertainment.
In fact, playful and creative campaigns are very well received, helping to connect the brand with the public.
The month is also highlighted by the:
- Teacher’s Day 15;
- the Halloween 31 which dominates its second half
- and the campaign of Pink October focused on breast cancer awareness, which requires a respectful and informative approach
11. November
November is practically synonymous with Black Friday 27 one of the most commercial dates of the year.
Therefore, it is the ideal time to work on preparation campaigns for the best discounts, build VIP lists, segment audiences, and warm up offers in advance.
Other important dates include Black Awareness Day 20 which inspires educational content and social campaigns, and Blue November about men’s health prevention
12. December
Finally, the month of December revolves around Christmas 25 which moves practically all segments, followed by the arrival of New Year which opens doors for content about goals, closure, and retrospectives
It is indeed an intense time, but it offers many opportunities when planned in advance, especially for retail seasonal sales and products with strong emotional appeal
It is also worth remembering that December marks the start of school holidays and summer 21.
2026 marketing calendar: what to evaluate each quarter
Now that you have followed the year month by month, it is important to organize yourself to monitor the results each quarter in order to analyze what worked, identify necessary adjustments, and prepare actions more in advance
Therefore, we have created a simple checklist to help in this routine. See below
| Quarter | What to evaluate | How to plan the next period |
| 1st Jan-Mar | Engagement at the beginning of the year, goal campaigns, and results of Women’s Day and Consumer Day | Prepare for Easter and Mother’s Day, review funnels, and strengthen seasonal content |
| 2nd Apr-Jun | Performance of Easter campaigns, reach of May actions, and June festivals | Plan Valentine’s Day, World Cup, and second semester campaigns |
| 3rd Jul-Sep | Engagement on smaller dates, behavior during holidays, and return to classes | Prepare Children’s Day and Halloween campaigns, and warm up for Black Friday |
| 4th Oct-Dec | Results of Children’s Day, Black Friday, and Christmas sales | Plan 2027, review goals, and map products and trends for the next year |
FAQ: frequently asked questions about the 2026 marketing calendar
Below, check out the main questions and answers about the marketing calendar and its importance
In short, because it helps to predict seasonality, organize more strategic campaigns, and avoid improvisation in your project’s routine
Agencies, social media professionals, creators, ecommerce, and any business that depends on campaigns throughout the year
No In fact, it is a guide that directs themes and strategic periods
Yes Not all dates make sense for all brands, but it’s possible to select the most strategic ones and create strategic campaigns from them
For big dates, the ideal is to start 60 to 90 days in advance
No, since the excess can hinder more than help. Therefore, prioritize what truly adds value to the audience
In essence, monitor engagement, conversions, ROI, and specific metrics of each broadcast campaign
Yes, as it facilitates agendas and avoids failures in the post calendar
