Maximize Digital Marketing Strategies for Local Businesses: The Benefits and Tips for Adopting Paid Traffic
For local businesses with a physical storefront, paid traffic is crucial to standing out in the world of digital marketing.
That’s because, with paid traffic, you can try more efficient approaches to visibility, sales, and generating leads, making it easier to reach business objectives. And there are so many channels and tools available to help.
In this article, we’ve gathered all the information you need about advertising for local businesses, including the benefits and some handy tips to help you succeed. Keep reading to learn more!
What is Paid Traffic for Local Businesses and What are the Benefits?
Using paid traffic is one of the most strategic methods for drawing visitors to a business website, landing pages, or social media accounts. It can help increase conversions or boost online presence in general.
At first glance, you might think that paid media campaigns only benefit online businesses (like SaaS and e-commerce). That’s not exactly true. Paid media can definitely be a game-changer for local businesses as well.
In today’s world, people usually research products, nearby locations, and quality services before purchasing. Standing out among the competition means going beyond local SEO strategies, and investing in paid advertising to reach the right audience.
Here are a few key benefits to keep in mind:
- Increased brand visibility: Paid traffic can expand your reach on Google and social media, meaning your brand will get noticed by more people;
- Improved traffic quality: With advanced targeting tools, you can reach the right audience, resulting in higher-quality traffic to your site or landing pages.
- More leads and faster conversions: Paid traffic can help you capture more leads and achieve your conversion goals more quickly whether the aim is sales, phone calls, or in-person, on-site visits.
Top Traffic Channels for Local Businesses
But where to start? Which channels should you invest in first when it comes to paid traffic for your local business? Check out some of the most commonly used tools today:
1. Google Ads
We can’t ignore Google Ads for paid traffic, can we? Besides using the search network to promote your local business, this channel includes a number of useful tools, such as YouTube, Display Network, and Google My Business.
In fact, Google My Business really helps your company stand out on the world’s largest search engine and measure the different types of conversions your investment enables (calls, route requests, and more).
2. Social Ads
Channels like Facebook, Instagram, Twitter, and TikTok are great places to invest in paid traffic for local businesses. These tools have become more and more user-friendly and conversion-oriented, which goes a long way in boosting visibility and attracting the target audience much more effortlessly.
That’s because they include specific segmentation features that help find the right people, syncing campaign goals with the brand’s marketing objectives.
3. Waze Ads
Another possible channel to invest in local campaigns is Waze Ads. As the world’s largest navigation app, it displays ads while people are on the go, helping them find restaurants, markets, and other businesses that want to increase their visibility and physical store visits.
6 Tips for Local Business Paid Traffic
Ready to take your local business to the next level? Now that you know the benefits of investing in paid traffic and which channels to use, it’s time to dive into our 6 top tips for success. Let’s get started!
1. Have a business website
One of the most important things to do when investing in local business paid traffic is to create a website for your company. A website acts as a virtual storefront for your business, even if your primary focus is not on online sales.
Not only does it help establish your online presence, but it will also enable you to track your audience and create effective remarketing campaigns to keep them engaged with your brand. In short, having a website is key to building a strong online foundation for your business.
2. Research the Most Important Keywords
To run successful local ads on Google, it’s crucial to research which keywords are most relevant to your business. Consider where the business is located (city and neighborhood), as people usually look for local businesses around their current locations (for example, Japanese restaurant in Juiz de Fora).
Use keyword planning tools to identify the best keywords, gauge search volume, average cost per click (CPC), and other useful data.
3. Segment your audience carefully
The advertising channels we listed above let you set your business audience segmentation preferences, considering the business location and the persona’s interests.
That way, you can ensure your campaign creatives are making their way to potential customers.
4. Run Creative Ads
Local paid traffic ads are about more than just nailing segmentations and keywords, aren’t they? You’ll also need to consider the creatives and messages conveyed to attract potential customers.
In other words, the key to a local paid traffic ad’s success is to put yourself in your persona’s shoes and speak to their pain points. Consider how your business can help and what resources you can use (especially social networks) to boost your online presence.
5. Experiment with A/B testing
If you want to see your targeting and creative efforts reach their full potential, here’s a tip: try A/B testing! This powerful strategy involves running two versions of an ad while switching up different variables. By doing so, you can determine which version performs more successfully.
These variables can include text, headlines, Call-to-Action (CTA), images or videos, target audiences, and other factors that can help you determine what works best for promoting your business so you can uncover the winning strategies for promoting your brand online.
6. Analyze your strategy’s metrics results
Last but not least, don’t forget how important it is to analyze web traffic metrics. That’s how you can tell whether your strategy is on the right track or needs fine-tuning.
In fact, if you’re looking for ways to streamline your metrics analysis, you can rely on tools like Reportei. Our platform automates digital marketing reports, capturing metrics from integrated channels in seconds!
Picture this: all the information you need from a variety of social media platforms right at your fingertips! With Reportei, you can view data from Google Ads, Facebook, Instagram, TikTok, Twitter, and more, all in one convenient place. Plus, everything you need to analyze your results effectively and make informed decisions about your marketing strategy.
As a result, your marketing efforts will be more productive, and you can spend more time on what matters: building successful strategies for paid web traffic. Try Reportei for free for three whole days! Don’t miss out on the chance to supercharge your marketing game – sign up now!