LinkedIn 2026: news, trends and how to prepare for the future of the network

Check out what to expect from LinkedIn 2026 and the main trends that are set to dominate the social network throughout the year.

Without a doubt, keeping an eye on the trends for LinkedIn in 2026 is essential for those who want to promote their own company or stand out as a creator on the professional network.

After all, from a platform focused on resumes and connections, it has turned into a true ecosystem of content, business, and communities. and everything indicates that this movement will intensify even more in the coming months.

In this way, it’s not enough to just be present on the network. It’s necessary to understand how it’s evolving, which formats are gaining more relevance, and how technology, especially artificial intelligence, influences content creation and professional positioning.

That’s why throughout this article you will see the main new features of LinkedIn 2026 and discover how to prepare to use the platform strategically throughout the year. Let’s go.

What to expect from LinkedIn 2026

In recent years, LinkedIn has undergone significant transformations, as the algorithm becomes increasingly intelligent, the user experience more personalized, and the content more human and strategic.

In 2026, this evolution tends to consolidate with the network betting on more genuine connections,, valuable interactions, and technological resources that help professionals and brands stand out.

In other words, instead of prioritizing only those who post frequently, the algorithm will value those who create real impact with what they share.

As a result, posts that spark authentic conversations, exchanges of experiences, and relevant insights are likely to gain more reach, reinforcing LinkedIn’s positioning as the space to discuss ideas and build reputation.

Another highlight is the growth of the network’s use. With a global base exceeding a billion users, the platform continues to expand its presence among companies and creators.

And this expansion is accompanied by new formats, artificial intelligence tools, and customization possibilities that promise to transform the way we interact within the platform.

Having said that, we can see that more than ever LinkedIn will be a bridge between knowledge, business, and professional influence.

Therefore, understanding the trends that sustain this evolution is the first step to prepare and achieve real results in 2026.

Main trends of LinkedIn 2026

We have selected the 7 main trends to watch on LinkedIn in 2026 and stand out on the professional network.

1. Changes in content format

If previously LinkedIn was seen as a more formal space, today it is emerging as an increasingly dynamic network, and this is expected to intensify in 2026.

Thus, short videos, visual carousels, and publications with authentic storytelling will be among the most valued formats to capture the audience’s attention and keep the user within the platform.

Another interesting tip is to combine information with emotion, after all, LinkedIn’s audience wants to learn but also wants to connect with real people.

Therefore, stories of behind-the-scenes experiences, learnings, and market reflections tend to perform excellently.

2. Use of AI in content production and profile enhancement

Without a doubt, artificial intelligence is already part of professionals’ daily lives, and on LinkedIn, it becomes an important ally.

Because in 2026, we will see even more the advancement of integrated tools on the platform that suggest profile improvements and help write texts and more attractive summaries.

The LinkedIn AI assistant even generates personalized suggestions for you to stand out and be found more easily by both recruiters and potential clients or partners.

Additionally, AI tools can also support creators in strategic content production, offering insights on trending topics, post structure, and even recommendations to enhance the tone of voice.

Thus, the creation process becomes more agile and data-driven without losing the human touch.

3. The strength of the creator economy

Speaking of content, LinkedIn has fully embraced the creator economy.

This means that more and more, the network invests in resources and programs aimed at those who share knowledge and create value through content.

Thus, when we talk about LinkedIn 2026, the expectation is that creators will gain even more space, with monetization opportunities, access to advanced insights, and greater visibility with brands and communities.

This change represents a new positioning for the network, being an environment that values experts, that is, people who share ideas, experiences, and practical solutions, inspiring other professionals.

Therefore, if you have something to teach, LinkedIn is the right stage to do it with purpose and consistency.

4. Communities and closer connections

Another movement on the rise is thematic communities aimed at deeper exchanges between professionals with common interests.

With this, instead of relying solely on the feed, LinkedIn offers spaces called Groups, which can be dedicated to specific niches such as marketing, technology, leadership, among others.

In other words, for those who want to build authority, it’s a great opportunity to participate in debates, share experiences, and connect with people who can truly add value to your journey.

That said, we see that the future of the network is more collaborative and segmented, and those who know how to position themselves in these spaces are likely to achieve more solid relationships and more strategic opportunities.

5. Social selling with more strategy

LinkedIn continues to be the main channel for social selling. That is, for creating business relationships that generate sales naturally and consultatively.

And to be more strategic in 2026, building personal authority becomes indispensable.

Thus, publishing consistently, interacting with your audience, and creating genuine value are the bases for selling without appearing to be selling.

That said, in LinkedIn 2026, social selling will be even more human, based on trust and lasting connections.

6. Smarter advertising on LinkedIn 2026

Additionally, the LinkedIn ads are also evolving.

After all, the platform has improved its segmentation capacity and offers interactive formats, especially in video, that allow direct conversation with the right audience.

For companies, this means more assertive campaigns and more qualified results.

Meanwhile, for creators and marketing professionals, it is a chance to boost strategic content and reach specific audiences within a professional context.

7. The growth of live events

Finally, webinars, lives, and digital events continue to gain strength on the platform, and in 2026, they should consolidate as one of the main formats for generating engagement and authority in real-time.

This is because its advantage lies in direct interaction with the audience. After all, those who watch can comment, send questions, and even initiate private conversations with speakers and other participants.

Together, event content can be repurposed into new formats such as articles, video clips, and carousels, extending the reach of shared ideas.

Live events on LinkedIn are, therefore, an excellent strategy to educate, generate leads, and strengthen your presence on the platform.

How to measure what works for your profile

But there’s no point in investing in content, networking, and advertising if you don’t know what’s really bringing results, right?

That’s where metric analysis comes in, which in LinkedIn 2026 will become increasingly relevant for those who want to grow strategically.

Including with the new LinkedIn report on Reportei, creators and professionals who wish to evolve on the network can view the performance of their profiles and pages clearly and automatically without needing to manually collect data.

In this way, when connecting LinkedIn to Reportei, a modal appears for you to choose the type of account you want to integrate.

• Personal profile connects directly to your login data.
• Business page requires superadmin access to link.

Thus, it’s possible to monitor both your individual performance and the presence your brand builds on the professional network.

Metrics available in the LinkedIn report

The LinkedIn personal profile report on Reportei gathers the most important indicators to understand the impact of your posts and the growth of your community.

Among them are:

• Engagement and engagement rate with analysis of the number of comments, shares, and reactions.
• Impressions
• Members reached
• Total followers

Additionally, it’s possible to identify which content engages the most, times that bring the best results, and topics with the greatest potential for reach and connection.

In other words, with just a few clicks, you generate a visual report ready to be shared with clients, teams, or partners, which helps to verify profile results and plan strategic actions for the future.

Try Reportei now and see how monitoring your results on LinkedIn 2026 can transform your content strategy.

FAQ frequently asked questions about LinkedIn 2026

Before concluding, we gather some of the most common questions about the future of LinkedIn and how to prepare to seize its new opportunities. Follow along.