Dynamic caption variables for multiple locations | Flux

Dynamic variables

The same campaign
The right caption for each unit

Use dynamic variables to adapt city, phone, and other caption data by project without rewriting the content for each unit

Flux — product interface

Who’s already using Flux

When the campaign is the same but the data changes

Franchises and brands with multiple units repeat campaigns with local information. Variables connect the caption to the values of each project to help maintain consistent text

How to create captions with variables

  1. Register the values

    Set up the variables in the account, project, or selector

  2. Write the caption

    Insert the fields using the Variables button in the editor

  3. Select the projects

    Use scheduling in multiple projects

  4. Check the result

    Review the replacements and warnings for missing values

One caption, two local contexts

Template Get to know our unit in city. Talk to the team by phone

Belo Horizonte Project the caption uses the city and phone registered for that unit

Curitiba Project the same fields receive the data from the Curitiba project

When cloning for multiple projects, Flux replaces the values and alerts when any variable is missing

More consistency for the operation

Franchises

Adapt campaigns to each unit's information

Agencies

Manage the data in the right project and avoid repeatedly copying texts

Teams

Keep the fields organized for those who prepare the publications

Continue your workflow

More organization to create, approve, and publish

More than 10,000 companies use Reportei Meet Flux and organize your team's content routine

Frequently asked questions

The variables are in all plans

Yes, captions with dynamic variables are available for all

Where do I configure the values

In the account settings, in bulk, in the project settings, or in the variable selector

They work in the captions of each network

The Variables button is available in the global and network-specific caption editor

And if a value is missing

When cloning for multiple projects, Flux alerts about missing variables. Check the values before completing the scheduling