Meta Vibes: what is it? Discover Meta’s 100% AI feed

Learn how Meta Vibes works and how this new AI feed will impact content creation on social media.

The Meta Vibes is Meta Platforms’ latest bet to transform how we discover and create content on social media.

Thus, instead of a feed composed only of posts from other people, the proposal is to offer an experience in which artificial intelligence actively participates in both the inspiration and production of videos. 

In other words, you don’t just enter to watch but also to experiment, remix, and create.

Next, understand how this proposal works in practice, what changes compared to traditional networks, and what the impacts are for creators, brands, and marketing professionals.

What is Meta Vibes

The Meta Vibes is a video feed based on artificial intelligence created tofacilitate the search for creative inspiration and stimulate the experimentation with Meta AI’s media tools.

Thus, unlike a traditional social network where content mainly comes from users posting their own photos and videos, the platform gathers AI-generated videos from creators, communities, and Meta’s own technology.

This means that the feed is composed of synthetic, dynamic, and highly customizable content.

Thus, instead of just scrolling and consuming passively, the user finds visual ideas that act as creative triggers.

In other words, you can see something interesting, get inspired, and from there create your own version.

Indeed, this is the great differential of Meta Vibes, as it was designed not only as entertainment but as a space for discovery and creation. Thus, consumption becomes part of the creative process.

Another important point is personalization. As you interact, watch, like, skip, or remix, the system learns your preferences.

Over time, the feed increasingly reflects your tastes, styles, and topics of interest, making the experience unique for each person.

Why did Meta create a 100% AI feed

To understand the emergence of Meta’s Vibes, it’s worth looking at the current technology landscape.

After all, today we live in a moment where artificial intelligence has been evolving rapidly, and generative tools can already create images, videos, soundtracks, and effects in seconds.

Thus, Meta decided to optimize AI both for recommending content and as a creative engine.

In conjunction, user behavior has also changed, meaning people want to produce more, test ideas, edit quickly, and share without technical barriers.

That said, Vibes helps reduce this obstacle since you don’t need to leave the app, download another editor, or start from scratch. Everything happens within the feed itself.

In conclusion, when we consider all this context, Meta’s new platform appears as a natural response to the demand for more interactive and creative experiences.

How Meta Vibes works in practice

In practice, Meta Vibes works as a continuous cycle of inspiration and creation.

To start, when you open the app, you browse a feed of AI-generated videos by creators and communities.

These contents may bring different visual styles, creative effects, soundtracks, or unusual concepts. With this, the idea is that they awaken your curiosity.

Next, as you navigate, the system records your behaviors—how long you watch, which videos you repeat, and what you ignore—to personalize the experience.

But the most interesting point happens when something catches your attention because instead of just watching, you can

• start a video from scratch,
• use content you already have on your phone,
• or remix a video directly from the feed.

Indeed, this remix is central to the proposal, as you can take an existing video and adapt it to your style, add new visual elements, change colors, insert music, or alter the aesthetics.

Once ready, sharing is also simple. The video can be posted on the Vibes feed itself, sent via Instagram DM to friends, or shared in Stories and Reels.

Additionally, if you find a Meta AI video on Instagram, you can tap it and remix it directly in the artificial intelligence app.

In this way, we can see that Vibes is not an isolated space but is connected to the rest of the Meta ecosystem, reinforcing the idea of integration.

What this changes for creators and brands

When consumption begins to walk alongside creation, the role of creators and brands naturally transforms.

After all, the feed ceases to be just a display space and becomes a living, collaborative, and constantly evolving environment.

Thus, for creators, this means that content doesn’t end at the moment of publication. On the contrary, it can gain new versions, interpretations, and developments made by other people.

For example, a single video can generate dozens of remixes, expanding its reach organically and encouraging a culture of continuous experimentation.

Thus, the logic shifts from just posting and waiting for engagement to creating something that inspires new creations.

Furthermore, artificial intelligence itself helps reduce the technical barriers of the process since ideas that previously depended on complex software or more advanced editing knowledge can now be tested in a few clicks and within the app itself.

As a result, production becomes more accessible, democratic, and agile, paving the way for more people to get projects off the ground and explore creativity without so many obstacles.

Impact on brands

For brands, on the other hand, the scenario also changes, and often for the better.

That’s because instead of only creating closed and static campaigns, there’s an opportunity to develop more open content designed to be remixed and reinterpreted by the audience.

Thus, people not only consume the message but actively participate in it.

In practice, branding tends to become more interactive and participative. 

That is, the more users adapt, share, and recreate content, the greater the engagement with the brand, and the more natural this connection becomes.

At the same time, the importance of a well-defined strategy grows.

After all, in an environment full of AI-generated content, standing out doesn’t depend only on volume or frequency but primarily on identity, creativity, and purpose.

In other words, more than producing a lot, it will be essential to produce something that truly makes sense and that people want to keep transforming.

Is Meta Vibes the future of social media?

It’s still early to say if Meta Vibes will consolidate as the new standard of social media or if for now it functions only as a major experiment.

However, even at this early stage, the initiative already shows some clear trends pointing to an important transformation in how we consume and produce online content.

Firstly, the boundary between watching and creating tends to become increasingly blurred.

With this, the logic that the user only passively scrolls the feed gives way to a more active dynamic where each content can serve as a starting point for a new production.

At the same time, artificial intelligence should consolidate as a daily creative tool integrated into the process of editing, testing ideas, and experimentation.

And as a consequence, platforms are moving towards more personalized, connected, and fluid experiences where everything happens in the same environment.

In this scenario, it’s quite likely that human and synthetic feeds coexist side by side.

That is, instead of completely replacing what already exists, Meta Vibes seems to add a new layer of possibilities to the social experience, expanding the repertoire of formats and interactions.

That is, more than trying to accurately predict the future, the tool functions as a testing ground that allows observing in practice how people behave when they have AI as a creative partner and not just as a recommendation algorithm. 

Thus, by combining AI-generated videos, smart personalization, and integrated remix features, Meta makes the social experience more active and participative.

Therefore, for creators, brands, and marketing professionals, understanding this logic from now on is fundamental.

After all, social media is no longer just publication channels and is increasingly becoming true creative laboratories.

Did you enjoy getting to know Meta Vibes more closely? Then take the opportunity to also check out how to use artificial intelligence to grow on Instagram.

FAQ frequently asked questions about the topic

Before finishing, it’s worth checking out quick answers to the main questions about Meta Vibes. Let’s go.