Check out the online sales platforms that stand out the most in the Brazilian market, their differentiators, and the data analysis tools they offer.
Undoubtedly, choosing among the best online sales platforms is one of the first strategic decisions for those starting or speeding up in ecommerce.
This is because, beyond offering features such as payment methods, shipping, and customization, the right tool should help create a sustainable environment to grow, test, and continuously learn from the data.
Thus, we prepared this guide to show you what to consider when choosing, presenting the 7 ecommerce platforms most popular in Brazil and, most importantly, how to analyze the results in each one. Let’s go.
What to consider before choosing an ecommerce platform
But before knowing the tools and making a decision, it’s worth carefully considering the factors that impact your cash flow, team routine, and the ability to optimize results.
In this manner, we prepared the list below to help compare the options objectively. Check it out.
Billing model and limits
To start, check not only the monthly fee but also per-order fees, product restrictions, and feature limitations by plan.
This way, you avoid surprises as you grow and can project the total cost over 6 to 12 months, instead of just looking at the entry price.
Ecosystem and integrations
Next, evaluate payment gateways, shipping solutions, ERP (Enterprise Resource Planning), marketplaces, official apps, and API access.
Because the more connected the ecosystem, the easier it will be to automate processes such as reconciliation and tax issuance and to centralize data for analysis.
Ease of use vs flexibility
Ready themes and guided setups help launch the store quickly.
On the other hand, access to code, webhooks, and customizations allow for evolution without being bound by theme limitations.
Thus, the ideal is to balance initial speed with the freedom to test and continue later.
Performance and security of online sales platforms
Additionally, investigate aspects such as infrastructure, CDN, SSL, backups, and uptime history.
After all, a stable platform reduces outages during campaigns, improves conversion during traffic peaks, and decreases operational risk, especially on seasonal dates.
Native reports and export
Confirm what can be tracked in the panel, sales, conversion, products, cart, and how to export to spreadsheets/BI.
The easier it is to extract reliable data, the faster you validate hypotheses and adjust campaigns based on evidence.
Support and community
Finally, look for updated documentation, knowledge base, SLA (Service Level Agreement), and active forums/communities.
This support shortens the learning curve and speeds up daily problem-solving without relying exclusively on third parties.
Alongside all this, the golden rule is to choose the ecommerce platform that best balances deployment speed with the ability to measure and optimize.
In other words, starting quickly is great, but it only makes sense if you can track the numbers and turn each insight into action.
7 main online sales platforms
Next, get to know the seven most used ecommerce platforms in Brazil, the general features each offers, how much it costs to start, and how to track results daily.
1 Shopify
To start, the Shopify is a highly recognized SaaS platform in the market for its quick deployment, efficient checkout, in addition to its vast store with themes and tools to customize and promote the client’s ecommerce.
It is not limited to a virtual store and facilitates the sale on other channels such as social networks, marketplaces, and even physical stores through integration with point-of-sale systems.
However, being an international platform, billing is in dollars, and the most basic plan starts at US $14/month.
The good news is that in any contract, you can pay US $1/month for the first three months and then scale to advanced plans and features as the operation grows.
Additionally, from the Shopify Analytics you can closely track comprehensive reports on sales, conversion, customer behavior, including in real-time.
It is also possible to analyze investments in the various channels adopted in your strategy, such as paid media, email marketing, social media, and more.
Finally, it’s worth remembering that the Shopify integrates with Reportei to generate automatic ecommerce reports, which helps to easily cross information between the platforms used for promoting your store.
2 WooCommerce
Like Shopify, the WooCommerce is one of the most popular ecommerce platforms in the world.
The plugin is free and you can build a tailor-made store by choosing themes, hosting, and paid or free extensions as needed.
In practice, this means flexibility to customize layout, catalog, and checkout, as well as integrating payment, shipping, and automation tools.
In other words, you take a bit more control over the technical part, which is great for those who want to decide what is included or not in the operation.
With WooCommerce Analytics, you also have access to customizable dashboards by period, category, and product, with filters and data export to spreadsheets.
Additionally, to see the complete funnel from traffic origin to conversion, it is worth complementing with Google Analytics 4 which helps compare channels, understand behavior by device, and track events such as product views, add to cart, and checkout initiation.
Another positive point is that the WooCommerce also integrates with Reportei and automates the consolidation of sales metrics with media and social.
Thus, you get ready-made reports, standardize KPIs, and reduce the time spent on manual extractions.
3 Nuvemshop
Designed for Brazil and Latin America, the Nuvemshop combines ease of use with local payment and shipping integrations, in addition to support in Portuguese..
Thus, by understanding the particularities of commerce in the region, the ecommerce platform simplifies daily routines and helps those starting to gain traction faster.
There is both a free plan to take the first step and paid options starting from R $59/month, which makes it easier to plan the evolution as the store grows.
Another standout feature is Nuvem Pago, a native payment solution that centralizes financial management and contributes to a reliable and efficient shopping experience.
Regarding data analysis, you have access to an intuitive panel that covers the main ecommerce metrics, such as visits, conversion rate, most viewed and best-selling products, average ticket, and source channels.
With filters by period and comparisons between date ranges, it becomes easier to identify peaks, seasonality, and optimization opportunities.
Finally, it is worth reinforcing that the Nuvemshop also integrates with Reportei allowing consolidation of sales with media campaigns and social networks into clear reports for operation and management.
4 Tray
Meanwhile, the Tray is a popular option for SMEs that want to sell both on their own site and in marketplaces, keeping everything under the same umbrella.
In addition to the showcase and checkout, it offers integrations with shipping hubs and catalog management tools, which facilitate product registration, price updates, and stock synchronization between channels.
Plans start at R $19/month, and as the operation matures, it is possible to add more advanced features to handle volume, new categories, and automations.
In the data analysis panel, you also find native reports on orders, products, and customers.
To turn these numbers into daily decisions, it’s important to
- adjust periods and filters by channel/category,
- track conversion rates and average ticket by source,
- export reports to spreadsheets when quick analyses of margin and turnover are needed,
- and complement with GA4 to generate a 360 view by crossing traffic funnel, behavior, and revenue.
5 Magento
The Shop Magento delivers a highly customizable ecommerce base that adapts to different B2C and B2B operation models to subscription clubs without losing performance or security.
In addition, to speed up deployment, the ecosystem includes essential resources already ready for digital retail, such as hosting and cloud deployment, specialized support, business intelligence layers, and tools designed to boost conversion.
Additionally, on a day-to-day basis, the ecommerce platform offers more than 300 features to streamline operations, sell on various channels, attract and retain customers, and maintain managerial control in a single environment.
Another highlight is the analytical layer, as its reports allow tracking sales, best-selling products, customer behavior, and traffic.
The solution also integrates with Google Analytics and BI tools, enabling personalized dashboards, margin analyses per order, and comparisons between campaigns.
In terms of investment, there are plans starting at R $8,990 per month, which lowers the entry barrier for those wanting to start structured and evolve with predictability.
6 Loja Integrada
For those who need to get the store off the ground quickly and without complications, the Loja Integrada offers a smooth entry into ecommerce. There is a free plan to start testing the operation and paid options starting from R $43/month to advance as demand grows.
With this, the focus is on facilitating both the creation of the store with guided settings and essential resources, as well as the day-to-day management, such as organizing products, orders, and customer service.
Thus, you gain time to validate the mix, understand customer behavior, and adjust the first campaigns without encountering technical barriers..
The Business Vision section concentrates the main indicators in a single place, allowing you to track performance by product, order, and customer.
In other words, with a few clicks, you filter periods, compare time windows, and identify trends in revenue, average ticket, and product turnover.
7 VTEX
Finally, the VTEX was designed for operations that demand multiple stores, presence in marketplaces, and a well-linked omnichannel strategy.
Therefore, plans are on request and are usually part of projects with dedicated teams and complex integrations, such as payment methods, anti-fraud, logistics, and distribution hubs.
The result is a base prepared to scale in volume while maintaining the organization and standardization of processes.
To facilitate results analysis, the platform offers performance pages and data resources that allow tracking sales KPIs, categories, and devices on different fronts.
Compare resources and costs of the platforms
Now that you know the online sales platforms, it’s time to check a more objective comparison of resources, advantages, and points of attention that should be considered. Let’s go.
| Platform | For whom | Strengths | Points of attention | Initial price | Integrates with Reportei |
| Shopify | Seeks speed and scale | Robust app store, checkout, Analytics | Monthly fee in dollars and paid apps | US $1/month for 3 months and then from US $14/month | ✅ |
| WooCommerce | Wants flexibility on WordPress | Open code, extensions, greater control | Requires taking care of hosting/security | Free, but may have paid themes and plugins | ✅ |
| Nuvemshop | SMEs that value simplicity and local resources | Free plan, clear statistics | Limits vary by plan | Free plan and paid from R $59/month | ✅ |
| Tray | Sells also in marketplaces | Native integrations and reports | Advanced features in larger plans | From R $19/month | ❌ |
| Magento | Highly customized projects | Maximum flexibility, extensions | Has higher initial price than some of its competitors | From R $9,990/month | ❌ |
| Loja Integrada | Wants to start without cost | Free plan and exports | Advanced features in paid plans | Free plan and paid from R $43/month | ❌ |
| VTEX | More complex operations | Omnichannel and governance | Tailor-made projects and higher costs | On request | ❌ |
Analyze ecommerce platform data with Reportei
Regardless of the online sales platform, what changes the game is bringing context to the numbers.
In this regard, Reportei can help as it integrates directly with Shopify, WooCommerce, and Nuvemshop to automatically import key metrics from these channels, such as sales, revenue, average ticket, items per order, cart conversion, and best-selling products.
In other words, in practice, you build automated reports and dashboards that cross ecommerce with Google Ads, Meta Ads, email, and social networks, seeing the real impact of the campaigns on your cash flow.
What are you waiting for? Take advantage and request a free trial right now to get to know Reportei’s features.
FAQ frequently asked questions about online sales platforms
To conclude, it’s worth checking the most common questions when choosing and measuring results on online sales platforms.
Below, we gather the most important answers to help you decide safely and apply them daily.
Nuvemshop and Loja Integrada offer a free plan. However, WooCommerce can also be economical if you already have hosting. But before deciding based on price, compare the limits and features of each plan.
It can be worthwhile, especially for its ease, checkout, and reports. However, since the cost in dollars and paid apps factor in, it is essential to estimate the total cost of your operation.
The native ones can cover the most relevant sales information very well. For a complete view—media, funnel, sales—you should use Google Analytics 4 and you can consolidate in Reportei, which automates reading by channel and campaign.
Not necessarily. WooCommerce Analytics helps a lot. But with GA4 and Reportei, you gain depth without always relying on technical adjustments.
Directly: Shopify, WooCommerce, and Nuvemshop. However, others can be integrated via GA4, media channels, and Reportei Sync to consolidate everything into the same dashboard.
Conversion, average ticket, CAC, LTV, ROI, margin per order, and cart abandonment. Track by channel, campaign, and device to find real levers.
List the monthly fee, payment fees, apps/plugins, and implementation/maintenance hours. Then sum everything over 12 months for a realistic view of the investment.
