Learn about Taboola Ads, how to create campaigns on the platform, and the advantages it can offer to agencies and small businesses.
When we talk about native ads the Taboola Ads is one of the most popular and effective platforms on the market.
Known for its ability to naturally integrate with editorial content, this campaign format engages by providing a more pleasant user experience.
That’s why we prepared this article not only to explain what native ads are but also to show how Taboola Ads works and how to make the most of this tool to boost your company’s results. Let’s go.
What are native ads
As mentioned above, native ads are advertising formats created to naturally integrate with the content in which they are inserted.
Thus, unlike traditional ads such as search or display network that usually interrupt the user experience, native ads provide a much more seamless browsing experience closer to editorial content.
In other words, this type of advertising is especially effective in the digital environment since it improves audience acceptance, increases engagement and reduces typical resistance to more invasive formats.
In fact, Taboola is one of the leading platforms in native ads in the current market and offers possibilities for companies wishing to diversify their paid traffic strategy.
Below, you will find all the details about how this tool works, the available formats for advertising, and how to create efficient campaigns for your projects.
How native ads work on Taboola Ads
Taboola operates through a network of partners composed of major news portals, blogs, and specialized sites that make space available on their pages for native ads.
This way, the promoted content appears in strategic locations, usually at the end of articles as additional recommendations or reading suggestions, which maximizes the naturalness and reach of the ads.
To make delivery even more efficient, the platform uses algorithms that segment the display based on user interests and behaviors, ensuring greater relevance and high interaction rates.
In fact, the ad placement occurs through an auction system that charges based on CPC (cost per click)..
On the supply side are the publishers, the partner portals and blogs we mentioned above.
Meanwhile, on the demand side, advertisers pursue goals such as brand recognition, lead generation, and conversions.
Finally, the Taboola algorithm also optimizes the distribution considering CPC and CTR (click-through rate).
That is, the better the combination of bid value and click-through rate, the higher the volume of impressions and qualified traffic delivered to the campaigns.
What ad formats are available
To advertise with Taboola Ads and achieve the best results, you can try different ad formats such as:
- Recommended content standard model of native ads displayed as recommendations in articles.
- Native video is naturally integrated into editorial content, increasing audience retention.
- Carousel allows multiple pieces in a single block, ideal for storytelling or showcasing various products.
- Taboola Motion Ads incorporates small videos or GIFs to grab more attention, which enhances user engagement.
That is, you can choose from various ad options to work with the one that best suits your audience and the content you wish to convey.
How to create a campaign on Taboola Ads
Now that you know what Taboola is and how it works, it’s time to learn the step-by-step process to create your first campaigns on the platform.
The process is relatively simple, especially for professionals familiar with platforms like Google Ads and Meta Ads. Check out the step-by-step guide.
- Create an account on Taboola Backstage: this is the platform where you can create your ads.
- Define objectives choose what you want to achieve with your campaigns, such as awareness, lead generation, or conversions.
- Set the budget you can choose how much you want to invest daily or monthly in your campaign.
- Segment the audience determine the audience to be reached based on interests, location, behavior, and devices on which you want to display the creatives.
- Create your ad select the URL of the content to be promoted, prepare eye-catching images and headlines for your native ads.
- Launch and optimization then publish and monitor native advertising metrics such as average CTR, CPC, and conversions. Use the data to continuously optimize the campaign by adjusting bids, refining targeting, and pausing underperforming creatives.
In addition to this classic process, the platform offers Realize, a performance tool that combines advanced machine learning with data from Taboola itself.
That is, with it you can scale campaigns focused on bottom-funnel results, leads, and sales, benefiting from native ads expertise to generate faster and cheaper conversions.
How much does it cost to advertise on Taboola
As we mentioned before, the cost of advertising on Taboola Ads is primarily based on the CPC model.
Generally, the minimum click value starts at $0.01 and can go up to $0.70 or more. However, this scenario can vary greatly depending on the competition, chosen targeting, and ad quality.
That said, larger campaigns can benefit from better rates thanks to the investment volume and optimization provided by Realize.
Difference between Taboola and other paid media platforms
When we talk about the comparison with other major platforms on the market like Google Ads and Meta Ads, Taboola Ads tends to stand out for its less invasive approach.
For example, while Google Ads primarily works with search-based ads and Meta Ads extensively explores social networks with visual and video formats, Taboola bets on the subtlety and integration of native ads.
In this way, it is especially useful in strategies aimed at the top of the funnel, helping capture users who are in the initial phase of the buying journey or have not yet clearly identified a specific need.
Therefore, its ability to generate quality traffic and a high volume of views makes it ideal for discovery campaigns and generating initial interest.
Advantages and disadvantages of Taboola for agencies or small businesses
As Taboola Ads offers this more subtle format for top-of-the-funnel campaigns, it can be a great option for agencies and businesses wanting to reach the audience at the beginning of the buying journey.
Thus, among the main advantages that the platform delivers are:
- High reach and visibility since it offers access to an extensive network of renowned sites.
- Advanced ability to reach specific audiences with interest or behavior targeting.
- Intuitive interface especially for those already familiar with other paid media platforms.
- Competitive cost often with a CPC even lower than other channels.
However, attention must also be paid to the tool’s disadvantages, which may include:
- Less control over exact placement since you rely on the context of the editorial content where the ad will appear.
- Need for high-quality content to generate genuine interest in the audience.
But by knowing how to overcome these potential obstacles, you will have access to an efficient platform full of opportunities to go beyond the more traditional digital marketing ad formats.
Conclusion: when is it worth advertising on Taboola
Having said all this, we can see that advertising on Taboola is worth it, especially for companies looking to expand their paid media strategy beyond tools like Google and Meta Ads.
After all, the platform is highly recommended for top-of-the-funnel campaigns whose main objective is to increase brand awareness, capture qualified leads, and drive relevant traffic to strategic content.
Furthermore, it is an excellent option for testing and exploring new audiences that may not be accessible through other paid media channels.
Therefore, companies that value innovation, diversification, and wish to maximize the efficiency of their online campaigns will certainly find a valuable strategic partner in Taboola Ads.
- Also, take the time to read: Paid Media: which channel should you invest in first?
