Check out 5 tips to define the keywords for your paid traffic campaigns with greater precision, from using the right tool to optimization
Investing in paid traffic campaigns is an essential strategy to increase the visibility of your business on the internet. However, for it to be truly effective It is important to choose the right keywords.
After all, proper selection of search terms not only maximizes your return on investment but also ensures that the right audience finds your ads.
So in this article, we will explore the best practices for choosing keywords in a paid traffic campaign covering everything from initial research to ongoing analysis and optimization. Follow along below
5 tips for choosing keywords for paid traffic campaigns
If you don’t know where to start your keyword research to get ahead with your Google Ads campaigns, don’t worry. Below we have selected 5 tips to help you in this process and focus on terms that actually make sense for your business. Let’s go
1 Use a good keyword research tool
Without a doubt, the most important step in creating a paid traffic campaign is researching and choosing keywords. Therefore, to ensure that you are selecting the right terms, it is essential to have a good planning tool like Google Keyword Planner SEMrush Ahrefs or Ubersuggest
Platforms like these allow you to discover which keywords are most relevant to your business, analyze search volume, competition and cost per click CPC. They also help you identify
- High performance keywords that have a high search volume and low level of competition which can increase the effectiveness of your campaign and reduce costs
- User Intent which ensures that your ads are shown to people who are genuinely interested in your products or services
- New opportunities of keywords you may not have considered helping you expand your list and reach more potential customers
- Search trends to adjust your campaigns according to changes in consumer behavior and market demands
In other words, investing time in keyword research with the help of specialized tools not only optimizes your ads but also increases the likelihood of conversion, making your campaign more successful. paid traffic more effective and profitable
Google Keyword Planner
Including the Keyword Planner It is one of the most practical tools when we talk about keyword research. This is because it is free and is already part of the account. Google Ads which facilitates the process of planning and building campaigns
When you access it you can click on Discover new keywords and conduct research using the website and solutions offered by the company as a basis
The Keyword Planner will then return with a list of keywords related to the terms initially searched, showing search volume, difficulty level, whether it is a growing trend, among other information.
By analyzing and selecting the most relevant terms, you begin to develop a plan for your paid traffic strategies and can use them to create ad groups directly, which makes the entire process much more agile.
2 Study the competition
Another interesting tip to help you choose keywords is a competitor analysis. Tools like SEMrush and Ahrefs help you identify which terms they use in their ads what generates the greatest return and what can be used in your strategy
Although it is not the most important step in this process, it helps to obtain good insights and select the keywords that can really work for your business, making it come out ahead and win the prize. First place in Google ranking.
3 Focus on the user’s search intent
In fact, when we talk about creating effective paid traffic campaigns, it is essential to focus on the user’s search intent. In other words, this means evaluating whether the keyword makes sense for your business and is aligned with what your customer is looking for to solve their problems.
As we said before, you should evaluate factors such as the search volume of the chosen term to understand its popularity and whether or not it has been growing in recent months.
Also consider the level of competition, low, medium, or high, to determine the viability of competing for that word and the average bid that should be given to know if the investment is worth it.
By understanding search intent you ensure your ads are relevant and more engaging increasing the chances of conversion
4 Avoid very broad keywords
Using very broad keywords in your paid traffic campaigns can be inefficient and costly for your paid traffic campaign. After all, prefer generic terms like reports instead of digital Marketing reports generally attracts a diverse audience what may result in irrelevant clicks and a lower conversion rate.
Additionally, these keywords tend to have high competition, increasing the cost per click and making it difficult to obtain a good position in search results.
Therefore, to maximize the ROI The idea is to search for specific keywords that capture the user’s intent more precisely. This not only increases the relevance of your ads but also attracts a more qualified audience and increases the chances of conversion.
5 Monitor the results of the chosen terms
Finally, after choosing the keywords for your paid traffic campaign, it is essential to monitor the results obtained with each term and use this information to improve your ads.
This data can be obtained within Google Ads itself in the Insights and reports tab. When accessing it, you can select Campaigns and Search terms to analyze which words generated the most clicks and conversions in the period
This is also the time to see which words waste money and don’t generate results You can even mark them as negative so that they are not triggered again when someone searches
In addition to monitoring this through Google Ads, you can also closely monitor the most profitable keywords through Reportei reports In a complete and customizable table, you can analyze clicks, costs, conversions, share of ads in the first position and much more.
Along with this, you can have a report that presents simply and visually the general results of the account, most relevant campaigns, ad groups, user behavior, and much more.
Take the opportunity to make a 3-day free trial and find out how the Reportei can help you do a more accurate analysis of Google Ads and other social media.
