Find out why tracking Marketing results for franchises is important for your brand
Marketing for franchises mainly in the digital environment, it is the main way to attract the public and develop the brand in different locations
When aligned with the franchisor and with frequently measured data, communication strategies generate product sales and attract new franchisees to the network.
That’s why in this article you will find important tips on how to develop Marketing for franchises and track results so that your brand is always developing Let’s go
Marketing stock data for franchises you control them
In franchise management, one of the biggest concerns of franchisors is controlling product quality offered to the public and processes followed by franchisees
After all, without this management base, the franchise may have difficulty performing in a specific market and put the brand’s success at risk in that location.
But wait, if we are talking about brands, franchisors also need to be concerned about the Marketing strategies right
It is through campaigns that your product or service reaches new audiences, creates ties with local customs and positions itself to get ahead of competitors.
Therefore, answer honestly, regardless of the size of your franchise network, you can closely monitor the results of Marketing of each of them
Franchisees’ efforts in communication are made in a individual or there is support from your team so that they happen in an aligned manner
If you still can’t have full control of the data on the actions of Marketing units as well as the products and process management, don’t worry.
There are simple ways to do this monitoring and increase the good performance of the network as a whole. But first let’s talk about communication alignment?
Alignment between franchisors and franchisees
If you have a franchise network that has units that act individually in communication This can cause problems for both them and your brand.
Even if the scenario is positive and the actions work very well with the public, there may be other franchisees in the same region who the same growth will not impact.
Therefore, in addition to ensuring that the product delivered is always the same, you must ensure that the alignment of Marketing exists so that the brand communicates in the same way everywhere
Of course, not all cities or regions will have the same habits, so it is also important to adjust this alignment to the reality of each location, its customs and commemorative dates, for example.
But overall the tone of voice the audience definition and the visual identity must always remain the same so that the brand always spreads the right message to the right people
If it is not doing well in a region try to listen to the franchisees too so that your team can help you with specific strategies for that particular location
Once this alignment is done, it is time to worry about the measurement of results and the necessary adjustments according to the needs of each franchisor
How to measure the Marketing results of your franchises
As difficult as it may seem at first to have control of Marketing for franchises There are simple ways to gather data on efforts made primarily online.
After all, in Digital Marketing, it is easier to segment and deliver the message to the right audience in addition to measuring the return on each campaign developed
But how do I gather all the sets of information without requiring a lot of time from franchisees or my team of Marketing Generating automatic reports it is clear
With Reportei for example it is possible to integrate the social media used in each unit and create monitoring reports for each of them in just three seconds
From this data you can
- make comparisons with previous periods, months, or even years
- analyze results to understand what works and what needs to be improved
- define local strategies to attract more specific audiences
- and create a history in Timeline of Marketing to facilitate alignment between franchisor and franchisee
Also, you can open reports for the same region to understand the development of each one, and, together with the sales data, you can then go ahead and use inputs to direct your efforts from Marketing to attract more franchisees.
An automated report generated in just a few clicks and countless possibilities to develop your network
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